Hits: A look at web metrics

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Hits: A look at web metrics

  1. 1. HITS: AN INTRO TO WEB METRICS Mitchell Hislop – SMCpros - WordCampMPLS
  2. 2. Who is this guy?
  3. 3. Mitchell Hislop
  4. 4. http://mitchellhislop.co m
  5. 5. (Sorry…Blame Lessig) Wait, who are you?
  6. 6. Mitchell Hislop  Developer  Consultant  Technoluster  Journalist  Speaker  Student
  7. 7. That’s like a hit-counter, right? What are web metrics?
  8. 8. Web Metrics 101  Much more than a hit counter  Data  Valuable Data
  9. 9. Why use metrics?
  10. 10. Why???  Decisions  Remember “Valuable Data”?  Proof  Subset of decisions  Ego  Hopefully nothing to do with decisions
  11. 11. The top hit on Google for “Analytics” Google Analytics
  12. 12. Other Analytics  Woopra  ReInvigorate  Lijit  Built-in WP stats
  13. 13. Why WordPress? Why Google Analytics?
  14. 14. DEMO TIME!!! Where’s the popcorn?
  15. 15. What did we learn?  How Google Analytics works  What (most of) the numbers mean  Visits  Visitors  Pageviews  How to integrate it into WP
  16. 16. What Next?  Go to my next session “Beyond Hits”  Seriously, I designed them to go in order  Conversion University  Google Analytics IQ test  Individual Qualification  Play with it!  Poking around  Challenges
  17. 17. QUESTIONS? Lean on me, when you’re not strong, and cant read the data…
  18. 18. Want to be pen pals?  @mitchellhislop  Mitchellhislop.com  MSPWPUG  Tech Table  hi@mitchellhislop.com

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