FACEBOOK CHANGESWhat They Are and Why You Should CarePlus, LinkedIn Has Some Changes Too!
AGENDA FOR TODAY                      Facebook                      Cover Photo                     Admin Panel          T...
A GLANCE AT FACEBOOK    845 Million Active Users    in December 2011    50% of them using Mobile    Component of Facebook ...
A GLANCE AT FACEBOOK  Facebook captures 1 in 11 online visits                                            4
A GLANCE AT FACEBOOK1 in 5 Pageviews Online, 20 Minutes Average Visit                                                5
A GLANCE AT FACEBOOK       77%                       6
A GLANCE AT FACEBOOK       56%                       7
FACEBOOK TIMELINE FOR PROFILES                                 8
THE OLD Home page is new “default” Users can still “land” on the tab through       Links in posts       Facebook ads  ...
THE NEW          10
11
12
TAB SIZE AND LOCATION CHANGED Home page is new “default” Users can still “land” on the tab through       Links in posts...
•Choose 520 or810 pixels widewith lengthstill determinedby you                   14
“ABOUT” SECTION                  15
FUSION OF ADMIN PANEL &INSIGHTS Remember this? Now there’s this!                                  16
17
PREMIUM ADS18   And Sponsored Stories!
PREMIUM ADS AND SPONSORED STORIES    Ads Less like Ads       Facebook wants ads to be more natural       Sidebar Ads wi...
PREMIUM ADS AND SPONSORED STORIES                                    20
PREMIUM AND “LIKE” AD                        21
RSVP AD   POLL AD                    22
SAMPLING AD              23
PREMIUM VIDEO AD                   24
TYPES OF ADS – SPONSORED STORIES   Sponsored Stories       Page Likes       Application Interactions       Check-ins  ...
REACH GENERATOR    Pay a Fixed Fee to ensure that your content /     ads will be seen by 75 percent of your Fans. OFFERS ...
   Game Changer   Increase in reach     and impressions                    27
QUESTIONS?28   Next Topic: Company Milestones
COMPANY MILESTONES COMPONENT                               29
MORE POST CONTROL GIVEN Starred content will fit the width of the timeline Important or memorable statuses can be “pinne...
FRIENDS AND MESSAGES   Fans can see which of    their friends “like”    your page right on    your timeline   Plus, mess...
STRATEGY32   Next Topic: A Case Study with Timeline
FACEBOOK TIMELINE : THE STRATEGY                                   33
FACEBOOK TIMELINE : THE STRATEGY                                   34
FACEBOOK TIMELINE : THE STRATEGY                                   35
FACEBOOK TIMELINE : THE STRATEGY                                   36
QUESTIONS?37
CONTACT INFO   Dan Antonson                 SMCpros     dantonson@smcpros.com        info@smcpros.com     612.298.233...
THANK YOU39   From all of us at SMCpros headquarters!
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Facebook Changes: What They Are and Why You Should Care

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Dan Antonson of SMCpros walks the viewer through the new Facebook Changes and what they mean for marketers and brands! Link to download video: http://smcpros.com/webinar-2/

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Facebook Changes: What They Are and Why You Should Care

  1. 1. FACEBOOK CHANGESWhat They Are and Why You Should CarePlus, LinkedIn Has Some Changes Too!
  2. 2. AGENDA FOR TODAY Facebook Cover Photo Admin Panel Tab Size and Location of Apps/Info Premium Ads and Sponsored Stories Company Milestones Ability to See Friend’s Opinions Post Control 2 LinkedIn Changes
  3. 3. A GLANCE AT FACEBOOK 845 Million Active Users in December 2011 50% of them using Mobile Component of Facebook 3
  4. 4. A GLANCE AT FACEBOOK Facebook captures 1 in 11 online visits 4
  5. 5. A GLANCE AT FACEBOOK1 in 5 Pageviews Online, 20 Minutes Average Visit 5
  6. 6. A GLANCE AT FACEBOOK 77% 6
  7. 7. A GLANCE AT FACEBOOK 56% 7
  8. 8. FACEBOOK TIMELINE FOR PROFILES 8
  9. 9. THE OLD Home page is new “default” Users can still “land” on the tab through  Links in posts  Facebook ads 9  Sites outside Facebook.
  10. 10. THE NEW 10
  11. 11. 11
  12. 12. 12
  13. 13. TAB SIZE AND LOCATION CHANGED Home page is new “default” Users can still “land” on the tab through  Links in posts  Facebook ads 13  Sites outside Facebook.
  14. 14. •Choose 520 or810 pixels widewith lengthstill determinedby you 14
  15. 15. “ABOUT” SECTION 15
  16. 16. FUSION OF ADMIN PANEL &INSIGHTS Remember this? Now there’s this! 16
  17. 17. 17
  18. 18. PREMIUM ADS18 And Sponsored Stories!
  19. 19. PREMIUM ADS AND SPONSORED STORIES Ads Less like Ads  Facebook wants ads to be more natural  Sidebar Ads will still exist No More Megaphone  To see a story, a friend has to have liked a page  OR – you already have to be a fan of the page 19
  20. 20. PREMIUM ADS AND SPONSORED STORIES 20
  21. 21. PREMIUM AND “LIKE” AD 21
  22. 22. RSVP AD POLL AD 22
  23. 23. SAMPLING AD 23
  24. 24. PREMIUM VIDEO AD 24
  25. 25. TYPES OF ADS – SPONSORED STORIES Sponsored Stories  Page Likes  Application Interactions  Check-ins  Page Posts 25
  26. 26. REACH GENERATOR  Pay a Fixed Fee to ensure that your content / ads will be seen by 75 percent of your Fans. OFFERS  Create special offers on your Timeline to be redeemed in-store.  No Cost 26
  27. 27.  Game Changer Increase in reach and impressions 27
  28. 28. QUESTIONS?28 Next Topic: Company Milestones
  29. 29. COMPANY MILESTONES COMPONENT 29
  30. 30. MORE POST CONTROL GIVEN Starred content will fit the width of the timeline Important or memorable statuses can be “pinned” 30
  31. 31. FRIENDS AND MESSAGES Fans can see which of their friends “like” your page right on your timeline Plus, messages between businesses and fans 31
  32. 32. STRATEGY32 Next Topic: A Case Study with Timeline
  33. 33. FACEBOOK TIMELINE : THE STRATEGY 33
  34. 34. FACEBOOK TIMELINE : THE STRATEGY 34
  35. 35. FACEBOOK TIMELINE : THE STRATEGY 35
  36. 36. FACEBOOK TIMELINE : THE STRATEGY 36
  37. 37. QUESTIONS?37
  38. 38. CONTACT INFO Dan Antonson  SMCpros  dantonson@smcpros.com  info@smcpros.com  612.298.2330  Smcpros.com  @smcpros  Facebook.com/smcpros Chad Kluge  ckluge@smcpros.com  @chadkluge 38
  39. 39. THANK YOU39 From all of us at SMCpros headquarters!

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