Social Business - A Competitive Advantage


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Guest Lecture to Marketing Management students at Otago Polytechnic, Auckland. Session on Social Business (#socbiz) and Social Media Marketing for services and product brands. (August 26, 2013)
Many Thanks to Professor Inna Piven + Freddy Variava, Course Director of Otago for the invitation.

Published in: Business, Technology

Social Business - A Competitive Advantage

  1. 1. Social Business A Competitive Advantage Guest Speaker Presentation at Otago Polytechnic, Auckland
  2. 2. Make Customers Happy • • Why are we in business? What is our purpose? Specific. Measurable. Attainable, Relevant. Time-Bound. Build your own funnel. Create your own CX. Consistent. Fun. Genuine. Unique. Memorable. Personalized. Amar Trivedi #SocBiz
  3. 3. Message > Medium We (you + me) are the media now, the content ‘is’ the marketing. | Doing > Defining Amar Trivedi #SocBiz
  4. 4. It’s a ‘C’ out there • • • • • • • • • • • • Connectivity Collaboration Culture Context Content Conversation Community Creativity Commerce Cool Calm Confident Social Everything - Data, Travel, Amar Trivedi Sports, Recruitment, Entertainment #SocBiz
  5. 5. SOCIAL BUSINESS “An engaged, transparent and nimble organisation whose culture and systems encourage networks of people to create business value.” @ibmsocialbiz | #ibmsocbiz
  6. 6. Social Business  Evolution of Social Media • • All about RICE = Relationships. Innovation. Collaboration. Engagement.  Universal Truth: Relationships drive Business. Think Authenticity. Think #RonR Social Media enables networking, expands reach. | Social Biz empowers customers and businesses, info exchange. Amar Trivedi #SocBiz
  7. 7. Social Business is a journey. Starts at the top. Starts on the inside. WE (you + me) are the media now. The content ‘is’ the marketing. More than tools and technology, social business is about mind-shift and culture. Amar Trivedi Social is not something you do. It is who you are. Social Business ***** Social is the way to go. Collaboration is the way ahead. Social Business is the future. #SocBiz
  8. 8. Social Branding Employee Engagement Smarter Commerce Relationships via SCRM Greater CX | Holistic, Integrated, Global, Enterprise-wide #SocBiz Strategy – Internal + External Collaboration
  9. 9. 4 Ps of Social Business Planning Participation Paradigm People Click to explore the 4 Ps Amar Trivedi #SocBiz
  10. 10. AGENDA: Social Business To-Do List Sandy Carter’s (IBM) Agenda for Enterprise-wide Collaboration. Learn more about SocBiz here. Amar Trivedi #SocBiz
  11. 11. 6 Social Business Success Patterns and how they produce value. Download the Report
  12. 12. Smarter Workforce = Social Workforce • Video: Benefits of a Social Business • Video: IBM Social Business - New Ways of Working • Video: Predictive Analytics – Memphis Police Amar Trivedi #SocBiz
  13. 13. Q&A – Questions ? • • For detailed information on Social Business, visit IBM Social Business For Infographics on SocBiz and more, Amar Trivedi #SocBiz
  14. 14. Thank You! “Social is the way to go. Collaboration is the way ahead. Social Business is the future.” @Mr_Madness LinkedIn Facebook YouTube Amar Trivedi Management Consultant • • • • Content Marketing Social Business Strategy Digital Storytelling / IMC Business Transformation Google+ Pinterest Instagram Slideshare Blog