Canadian Red Cross &Social Media<br />2011/01/09<br />
Find us on Twitter<br />@redcrosscanada<br />@redcrosstalk<br />@karensnider<br />MONTH DAY, YEAR<br />2<br />TITLE OF THE...
MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />3<br />A Different Approach<br />Noticing Social Media<br />Misunderst...
<ul><li> An opportunity to build relationships, donor appreciation and raise awareness
 Demonstrated Twitter users were interested in the Red Cross and wanting to engage with us</li></ul>MONTH DAY, YEAR<br />4...
The Red Cross Talks Blog<br />REDCROSSTALKS.WORDPRESS.COM<br /><ul><li> Launch of the Red Cross Talk blog</li></ul>A place...
MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />6<br />WHY SOCIAL MEDIA MONITORING MATTERS<br />Sysomos Media Monitori...
<ul><li>CPR Month in Canada, November
Looking for new ways to raise awareness about importance of CPR
 CPR certification course for Twitter users
 #redcrossCPR</li></ul>MONTH DAY, YEAR<br />7<br />FOR EXAMPLE: <br />The Red Cross CPR Tweet-UP<br />
Buzzgraph<br />November 22, 2010 – 24, 2010<br />BuzzGraph shows a visual summary of buzz around the searched query by lis...
Twitter ReachNovember 22, 2010 – 24, 2010 <br />
TODAY: AN INTEGRATED APPROACH TO SOCIAL MEDIA<br /><ul><li>Moving beyond doing “one-offs”
 Moving toward integrated social media efforts</li></ul>MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />10<br />
Upcoming SlideShare
Loading in …5
×

Canadian Red Cross and Social Media

1,199 views

Published on

Part of Social Media Week Toronto: Social Media Club Toronto presents Canadian Red Cross and Social Media. Speaker = Karen Snider.

Published in: Business, Technology
  • Be the first to comment

Canadian Red Cross and Social Media

  1. 1. Canadian Red Cross &Social Media<br />2011/01/09<br />
  2. 2. Find us on Twitter<br />@redcrosscanada<br />@redcrosstalk<br />@karensnider<br />MONTH DAY, YEAR<br />2<br />TITLE OF THE PRESENTATION<br />
  3. 3. MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />3<br />A Different Approach<br />Noticing Social Media<br />Misunderstandings of tools<br />Unsure of its value<br />Unsure how to best use tools<br />Time for social media not seen as a priority<br />Taking a slow, strategic approach<br />Used successful examples to build excitement<br />Social media to support traditional communication<br />
  4. 4. <ul><li> An opportunity to build relationships, donor appreciation and raise awareness
  5. 5. Demonstrated Twitter users were interested in the Red Cross and wanting to engage with us</li></ul>MONTH DAY, YEAR<br />4<br />THE PICTURES TALK<br />TWEET-UP<br />
  6. 6. The Red Cross Talks Blog<br />REDCROSSTALKS.WORDPRESS.COM<br /><ul><li> Launch of the Red Cross Talk blog</li></ul>A place to share messages important to Red Crossers<br />Aims to attract existing Red Cross supporters<br />Fun, informal<br />A hub for social media<br />MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />5<br />
  7. 7. MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />6<br />WHY SOCIAL MEDIA MONITORING MATTERS<br />Sysomos Media Monitoring<br />Allows us to substantiate our efforts in social media through statistics and analytics<br />Track key conversations<br />Buzzwords<br />Influencers<br />Conversations<br />
  8. 8. <ul><li>CPR Month in Canada, November
  9. 9. Looking for new ways to raise awareness about importance of CPR
  10. 10. CPR certification course for Twitter users
  11. 11. #redcrossCPR</li></ul>MONTH DAY, YEAR<br />7<br />FOR EXAMPLE: <br />The Red Cross CPR Tweet-UP<br />
  12. 12. Buzzgraph<br />November 22, 2010 – 24, 2010<br />BuzzGraph shows a visual summary of buzz around the searched query by listing words that appear frequently along with the search query. Association between different keywords is represented by edges between them which can be bold, simple, or dashed based on the strength of association. Strongly related words, which frequently appear together, have darker edge between them.<br />
  13. 13. Twitter ReachNovember 22, 2010 – 24, 2010 <br />
  14. 14. TODAY: AN INTEGRATED APPROACH TO SOCIAL MEDIA<br /><ul><li>Moving beyond doing “one-offs”
  15. 15. Moving toward integrated social media efforts</li></ul>MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />10<br />
  16. 16. <ul><li> Red Cross deploys first-ever Canadian field hospital to respond to cholera outbreak in Haiti
  17. 17. Some team members deployed are social media users
  18. 18. #CRCeru
  19. 19. Goal to generate content for blog, Facebook, Web, Twitter, Flickr</li></ul>MONTH DAY, YEAR<br />11<br />FOR EXAMPLE: <br />The Canadian Red Cross Field Hospital<br />
  20. 20. MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />12<br />THE RESULTS<br />Ten blogs are posted, the first blog receives 600 hits<br />Seven posts made to CRC Facebook page: Facebook Insights show 52,868 impressions, 13 comments and 147 “likes”<br />More than 300 tweets using the #CRCeruhashtag<br />Of those, 67% were from women, 68% were from Twitter users in Canada, 3% were from Twitter users in Haiti<br />Social media monitoring shows that 45 stories about the ERU appeared in blogs or other online pages<br />
  21. 21. WHEREWE ARETODAY<br />MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />13<br />
  22. 22. MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />14<br />Examples demonstrated need, value and demand<br />It’s not an option for the Red Cross NOT to be involved in social media<br />A team appointed to develop social media policy<br />Providing training and development of tools to empower our staff <br />For the first time, the Canadian Red Cross will unroll a social media communications strategy for 2011<br />
  23. 23. THANK YOU<br />MONTH DAY, YEAR<br />TITLE OF THE PRESENTATION<br />15<br />

×