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Canon camera


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smckl #7

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Canon camera

  1. 1. 30 JUNE 2010 SMCKL #7 CASE STUDY NIGHT
  2. 2. The Saga Begins <ul><li>2 years ago, management was against social media - STRONGLY! </li></ul><ul><li>But we know how important it is to our products. We continue fighting! </li></ul>
  3. 3. The Saga Begins <ul><li>Slowly management accepted the power of internet. </li></ul><ul><li>Management accepted without understanding </li></ul>
  4. 4. Social Media Landed @ Canon <ul><li>An historical moment, AUGUST 2009 , where it all started </li></ul>(yes finally!)
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  9. 9. Website & Newsletter <ul><li>Website - </li></ul><ul><li>Newsletters blasting </li></ul>
  10. 10. E-Payment
  11. 11. Online Power! <ul><li>Blog - </li></ul><ul><li>Blog - </li></ul><ul><li>Ah Beng </li></ul><ul><li>Namewee </li></ul>
  12. 12. <ul><li>Cut down lots of printed/broadcasted ads </li></ul><ul><li>Announcement of news thru FB and twitter </li></ul><ul><li>TVC / tutorial videos thru Youtube </li></ul><ul><li>Sharing of great event photos thru Flickr </li></ul><ul><li>Discussing tips & techniques in photography </li></ul><ul><li>W-O-M effect! </li></ul><ul><li>We listen to customers constantly </li></ul><ul><li>We engage & interact with customers instantly </li></ul>It’s a great help!
  13. 13. <ul><li>Listen to customers carefully </li></ul><ul><li>Talk to customers carefully - any mistakes will be spread virally and globally at a lightning speed (even a silly spelling mistake!) </li></ul><ul><li>Customers are full with “questions” </li></ul><ul><li>Customers really expect super instant responses from us </li></ul><ul><li>Don’t spam! </li></ul><ul><li>Under-promise, over-deliver </li></ul>What we’ve learned?