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What's YOUR Story? Building your Brand with Social Media


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What's YOUR Story? Building your Brand with Social Media

  1. 24. Getting to the Bot-tom of Central Ohio’s News Leader! Craig Friedman, WBNS-10TV @Craig10TV
  2. 25. The Birth of a Bot <ul><li>Born: July 3, 2008 </li></ul><ul><li>No managerial approval. Just an “experiment.” </li></ul><ul><li>Give Central Ohio’s News Leader a social media presence. </li></ul>
  3. 26. The 10TV Brand
  4. 27. The Bot’s Brand Family <ul><li>10TV personalities are brands in and of themselves, but they also belong to the 10TV brand family. </li></ul>
  5. 28. Connecting the Dots Web Mobile Social
  6. 29. Bringing the Brand to Life Through Social Media <ul><li>Mandatory meetings with every news anchor and reporter about 10TV social media policy. </li></ul><ul><li>Dos and don’ts of Twitter discussed , along with lessons about lists, @-replies, re-tweets, follows, etc. </li></ul><ul><li>Facebook Personality of the Days given to each person, promoting that person’s fan page. </li></ul>
  7. 30. Reinforcing the Brand <ul><li>Leverage 10TV Facebook Page. Pivot point for cross-promoting all other 10TV social presences. </li></ul><ul><li>Talk up the talent. Behind-the-scenes information and pictures. </li></ul><ul><li>Ask for feedback and respond to concerns. Why we’re Central Ohio’s News Leader. </li></ul>
  8. 31. Bots Have Feelings, Too… <ul><li>Everyone wants to feel connected – engagement with the brand fosters a sense of community, identity and general warm fuzzies. </li></ul>
  9. 32. Beyond the News <ul><li>We talk about ourselves . Focus on breaking down the wall between a television camera and a TV screen. </li></ul><ul><li>We talk about sports, hobbies, interests away from work . We are real people, too. </li></ul><ul><li>We talk about food, food, food . Who doesn’t love food?! </li></ul>
  10. 33. Lessons Learned <ul><li>Listen, listen, listen. </li></ul><ul><li>Your postings are read. Be fun, yet safe and weigh the consequences. </li></ul><ul><li>Each person can help promote the 10TV brand , whether they follow/“like” one person/10TV franchise or all of them. </li></ul><ul><li>Man, having 80+ Facebook and Twitter pages is a challenge! </li></ul>
  11. 34. Advice from The Bot <ul><li>Have a clear, precise image </li></ul><ul><li>Keep it simple </li></ul><ul><li>Be authentic </li></ul><ul><li>Have fun! </li></ul>