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Google+ and Ohio State Parks


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Google+ and Ohio State Parks

  1. 1. Google Plus: To +1 or Not to +1 Matt Monta Ohio State Parks
  2. 2. A Little Bit About Us… <ul><li>75 State Parks all across Ohio. </li></ul><ul><li>Over 50,000,000 visitations each year. </li></ul><ul><li>Hundreds of special events which can bring out up to 1,000 people. </li></ul>
  3. 3. Where are we online?
  4. 4. Why do we use Social Media? <ul><li>To increase visitation to the State Parks. </li></ul><ul><li>To promote our overnight and day-use facilities and recreational opportunities. </li></ul><ul><li>To educate our fans about public safety, nature, and outdoor recreation. </li></ul><ul><li>To connect our staff with our fans. </li></ul>
  5. 5. <ul><li>Ohio’s State Parks </li></ul><ul><li>Serve </li></ul><ul><li>Communities </li></ul>
  6. 6. <ul><li>THE PARK </li></ul><ul><li>IS THE BRAND </li></ul><ul><li>THE EXPERIENCE </li></ul><ul><li>IS THE PRODUCT </li></ul>
  7. 7. Questions to Consider <ul><li>Are our customers using Google +? </li></ul><ul><ul><li>Are our Facebook fans and Twitter followers migrating towards Google +? </li></ul></ul><ul><li>Can our staff be trained to utilize Google + effectively? </li></ul><ul><ul><li>Will our OIT allow for the use of Google +? </li></ul></ul><ul><li>Until business pages are made available, how do we connect the individual to the whole? </li></ul>
  8. 8. Our First Experiment <ul><li>Our Naturalists (or Rangers) are the ambassadors for our parks and programs. </li></ul><ul><li>Until business pages are available, we are sending our Naturalist, Chad Smith, into the great Google + unknown. </li></ul>GOOD LUCK CHAD!