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SMCATL's Social Marketer's Toolbox: Content Edition

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A completely non-comprehensive collection of resources, programs, and apps for social media managers who need to create content.

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SMCATL's Social Marketer's Toolbox: Content Edition

  1. 1. The Social Marketer’s Toolbox: Content Edition A completely non-comprehensive collection of resources, programs, and apps for social media managers. There is so much more out there, but this can help get you started. Follow us: @SMCATL on Twitter /SMCATL on Facebook www.smcatl.org
  2. 2. + What types of CONTENT tools do you need in a Social Media Marketer’s Toolbox?  Content Discovery and Curation  Trending News and Topics  Trending Keywords and Hashtags  RSS Aggregators  Live  Live Activations  Live Streaming  Hardware  Phones  Video Hardware  Content Creation  Photo/Video Stock  Photo/Video Creation and Editing  Music Backgrounds/Licensing/stock  Graphic Design  Landing Pages  Infographics  Animation/Explainer Videos  Timelapse  Screen Capture  Meme Generators  Animated GIFs  Cinemagraphs  Animation  Motion Graphics  Audio/Podcast Creation  AR/VR/XR/360 Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  3. 3. + Content Discovery and Curation (Finding relevant content to discuss and share) CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Discovery and Curation Trending Industry News https://nuzzel.com/ Content Discovery and Curation Trending Industry News https://www.google.com/alerts Content Discovery and Curation Trending Keywords/Hashtags https://buzzsumo.com/ Content Discovery and Curation Trending Keywords/Hashtags https://trends24.in/united-states/ Content Discovery and Curation Trending Keywords/Hashtags https://help.twitter.com/en/using- twitter/twitter-trending-faqs Content Discovery and Curation RSS Aggregators https://feedly.com/i/welcome Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  4. 4. + Photo/Video Stock Resources Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Creation Photo/Video Stock Resources https://pixabay.com/ Content Creation Photo/Video Stock Resources http://stock.adobe.com Content Creation Photo/Video Stock Resources https://videos.pexels.com/ Content Creation Photo/Video Stock Resources http://www.lifeofvids.com/ Content Creation Photo/Video Stock Resources https://unsplash.com/ Content Creation Photo/Video Stock Resources https://stocksnap.io/ Content Creation Photo/Video Stock Resources https://burst.shopify.com/ Content Creation Photo/Video Stock Resources https://www.gratisography.com/ Content Creation Photo/Video Stock Resources https://www.freepik.com/ Content Creation Photo/Video Stock Resources https://www.canva.com Content Creation Photo/Video Stock Resources Creative Commons Search on Google/Flickr Content Creation Photo/Video Stock Resources https://www.flaticon.com/ Icons Version 1 9/25/19
  5. 5. + Photo/Video Creation and Editing CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Creation Photo/Video Creation and Editing https://www.canva.com/ Graphic Design Content Creation Photo/Video Creation and Editing https://pablo.buffer.com Graphic Design Content Creation Photo/Video Creation and Editing https://lumen5.com/ Videos from Blog Posts Content Creation Photo/Video Creation and Editing http://bigvu.tv/ Teleprompter Content Creation Photo/Video Creation and Editing https://animoto.com/ Video Production Content Creation Photo/Video Creation and Editing https://www.animatron.com/wave Videos with Huge Stock Library Content Creation Photo/Video Creation and Editing https://rocketium.com/ Social Media Videos Content Creation Photo/Video Creation and Editing https://www.animaker.com/ Explainer Video Creation Content Creation Photo/Video Creation and Editing https://anchor.fm/ Audio/Podcast Creation Content Creation Photo/Video Creation and Editing https://crello.com/ Graphic Design Content Creation Photo/Video Creation and Editing https://getstencil.com/ Graphic Design Content Creation Photo/Video Creation and Editing http://www.madewithstudio.com/ Images and Quotes Content Creation Photo/Video Creation and Editing http://www.apperto.com/typorama/ Images and Quotes Content Creation Photo/Video Creation and Editing https://placeit.net/ Product Photography Mockups Content Creation Photo/Video Creation and Editing https://filmora.wondershare.net/ Content Creation Photo/Video Creation and Editing https://www.tiktok.com/en/ Content Creation Photo/Video Creation and Editing https://www.videoshop.net/ Content Creation Photo/Video Creation and Editing https://www.studioneat.com/products/slowfast Change the speed of your videos Content Creation Photo/Video Creation and Editing https://obsproject.com/ OSB Studio - Free Video Studio Software Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  6. 6. + Graphic Design CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Creation Graphic Design https://www.canva.com/ Photo Editing/Graphic Design Content Creation Graphic Design https://www.gimp.org/ Photo Editing/Graphic Design Content Creation Graphic Design https://pixlr.com/ Photo Editing/Graphic Design Content Creation Graphic Design https://unfoldstori.es/ Instagram Stories Content Creation Graphic Design https://apps.apple.com/us/app/mojo- stories-editor/id1434861974 Instagram Stories Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  7. 7. + Animation, Landing Pages, Infographics, Screen Capture CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Creation Animation/Explainer Video https://www.toonly.com/ Content Creation Landing Pages https://spark.adobe.com/ Content Creation Infographics https://www.easel.ly/ Content Creation Infographics https://infogram.com/ Content Creation Infographics https://piktochart.com/ Content Creation Screen Capture https://support.apple.com/quicktime Quicktime Content Creation Screen Capture https://www.techsmith.com/video- editor.html Camtasia Content Creation Screen Capture https://screencast-o-matic.com/ Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  8. 8. + Meme Generators, Animated GIFs, Timelapse, Cinemagraphs CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Creation Meme Generators http://www.quickmeme.com/ Content Creation Meme Generators https://memecrunch.com/new/ Content Creation Animated GIFs https://giphy.com/ Content Creation Animated GIFs https://gifs.com/ Content Creation Animated GIFs https://apps.apple.com/us/app/gif- toaster-gif-maker/id948064297 Gif Toaster app Content Creation Animated GIFs https://play.google.com/store/apps/det ails?id=com.media.zatashima.studio& hl=en_US Gif Maker app Content Creation Timelapse https://apps.apple.com/us/app/hyperla pse-from-instagram/id740146917 Content Creation Cinemagraphs https://apps.apple.com/us/app/enlight- pixaloop-move-photos/id1381206010 Pixaloop Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  9. 9. + Audio CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Content Creation Audio/Podcast Creation https://audioboom.com/ Hosting and Distribution Content Creation Audio/Podcast Creation https://www.headliner.app/ Content Creation Audio/Podcast Creation https://wavve.co/ Content Creation Audio/Podcast Creation https://www.audacityteam.org/ Record and Edit Content Creation Audio/Podcast Creation https://www.spotify.com/us/ New create podcast feature (Anchor acquisition) Content Creation Music Backgrounds/ Licensing/stock https://freemusicarchive.org/ Content Creation Music Backgrounds/ Licensing/stock https://soundcloud.com/search/sound s/?filter.license=to_share Soundcloud - filter with License to Share Content Creation Music Backgrounds/ Licensing/stock https://musopen.org/music/ Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  10. 10. + Live Content and Production CATEGORY SUB-CATEGORY NAME/URL TIPS & NOTES Live Live Activations https://wakelet.com/ Story Aggregation Live Live Activations https://shorthand.com/ Story Aggregation Live Live Streaming https://www.facebook.com/faceboo kmedia/solutions/facebook-live Native Platform Live Live Streaming Instagram Native Platform Live Live Streaming Linkedin Live Native Platform Live Live Streaming Twitter/Periscope Native Platform Live Live Streaming Twitch Native Platform Live Live Streaming Facebook Gaming Live Native Platform Live Live Streaming YouTube Native Platform Live Live Streaming OSB Studio Video Studio and Livestream Software Live Live Recording https://freeconferencecall.com Phone Conference Record Video/Desktop Live Live Recording https://zoom.us Phone Conference Record Video/Desktop Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  11. 11. + What types of SOCIAL MEDIA MANAGEMENT tools do you need in a Social Media Marketer’s Toolbox?  Publishing Tools  Community Management and Moderation  Engagement Tools  Contests/Promos  Forms/Surveys  Social Sharing Tools  Donation/Social Good  UGC Content Management  Influencer Management  Native Platforms  Reputation Management and Reviews  Social Advertising/Social Shopping Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  12. 12. + What types of PROJECT MANAGEMENT AND PRODUCTIVITY tools do you need in a Social Media Marketer’s Toolbox?  URL management and tracking  Collaboration/Team Communication  File Sharing  Automation  Scheduling  Integrations  Project Management  Editorial Calendars  Offline Productivity  Translations/Grammar/ Spelling Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  13. 13. + What types of LISTENING, ANALYTICS, and INSIGHTS tools do you need in a Social Media Marketer’s Toolbox?  Integrated w/Publishing Tools  Audience Analysis and Segmentation  Real Time Brand Monitoring  Platform Specific Insights  Social Listening Social Media Club Atlanta – the Social Marketer’s Toolbox: Content Edition http://www.smcatl.org Version 1 9/25/19
  14. 14. + Brian’s Bag ‘O Tricks Brian Rudolph: www.linkedin.com/in/brianrudolph/

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