How to Learn to Stop Worrying and Love Reviews*

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How should you deal with online reviews? Danika takes you through prioritizing reviews based on urgency, traction, and other factors, as well as leveraging reviews as customer service opportunities.

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How to Learn to Stop Worrying and Love Reviews*

  1. 1. How to Make Everyone Love Your Small Business By Danika Atkins Account Executive, Zone 5
  2. 2. How to Make Everyone Love Your Small Business By Danika Atkins Account Executive, Zone 5
  3. 3. How to Make Everyone Say Nice Things About You Online By Danika Atkins Account Executive, Zone 5
  4. 4. How to Make Everyone Say Nice Things About You Online By Danika Atkins Account Executive, Zone 5
  5. 5. How to Make Bad Reviews Disappear the “Legal” Way By Danika Atkins Account Executive, Zone 5
  6. 6. How to Make Bad Reviews Disappear the “Legal” Way By Danika Atkins Account Executive, Zone 5
  7. 7. How to Learn to Stop Worrying and Love Reviews* By Danika Atkins Account Executive, Zone 5 +10 points if you get the reference
  8. 8. Opportunities How Reviews Make Us Feel
  9. 9. The Good
  10. 10. The Bad
  11. 11. The Ugly
  12. 12. Opportunities Do Reviews Even Matter?
  13. 13. 70%US Internet Users who compare prices or read reviews before visiting a brick-and-mortar store
  14. 14. 72%US consumers who trust online reviews as much as personal recommendations
  15. 15. 52%Consumers who are more likely to use a local business with positive online reviews
  16. 16. 1★é Leads to 5 to 9 percent increase in revenue
  17. 17. Opportunities Sources of Reviews
  18. 18. Yelp
  19. 19. Google+
  20. 20. TripAdvisor
  21. 21. Blogs
  22. 22. And the dreaded Word of Mouth
  23. 23. Opportunities Monitor
  24. 24. Create a Response Policy
  25. 25. Tools - Tweet Alarm
  26. 26. Claim Your Business Dashboards
  27. 27. Make the Time
  28. 28. Opportunities Creating a Response Plan
  29. 29. Take Your Temperature Impact Time
  30. 30. Act
  31. 31. Consider
  32. 32. Ignore
  33. 33. Opportunities Keep Calm and Carry On

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