Andrea Seeger's SMBTV #15 Presentation

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Andrea Seeger's SMBTV #15 Presentation on managing social media in the face of restrictions. With her experience working for the National Guard, she offers up tips for finding creativity in the face of limitations.

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Andrea Seeger's SMBTV #15 Presentation

  1. 1. Playing By the Rules Social Media in a Restrictive Environment Andrea Seeger
  2. 2. About Me • Background in traditional marketing and advertising • Led the Social Media Program for NY National Guard • Mom of two girls • Military Spouse • I have a weird blog: andreaandarnold.com
  3. 3. Why am I here? • Developed and led the social media program for the NY National Guard • Made it the best state level strategy in the nation • Worked with NGB at the national level to set the standard for the nation 2009: 0 fb fans; 2013: 25,000 fb fans How did I do this? I’m about to tell you…
  4. 4. Restrictions • Internet Bandwidth/Security • Hardware/Software • OPSEC • Scheduling and staffing • Having a million bosses • Bosses who knew just enough to be “dangerous”
  5. 5. Restrictions “A lot of creativity comes from restrictions.” Giles Duley
  6. 6. Play Well With Others Social Media Strategy happens online and offline. Develop Relationships With EVERYONE • Bosses • Other sectors • Any possible supporters Set Expectations
  7. 7. Play Well With Others 1.Know the Political Game 2.Get on the Same Page 3.Create Synergy
  8. 8. Play Well With Others • Educate at every opportunity • Offer your help and support • Meet regularly • Be enthusiastic • Be proactive
  9. 9. Setting Goals Create a Plan. Define Target Audience(s). How will you measure success?
  10. 10. Test the Water
  11. 11. Stay Current, Collect Data, Measure Results • Tracking is your best ally • Arm yourself with research • Back your claims • Support your arguments • Realign your goals accordingly
  12. 12. Troubleshooting Problems Foresight is king.It happens. Critical Thinking is boss. Don’t take it personally.
  13. 13. Wrapping It Up • Better relationships = less stress • Open lines of communication • Plan every move • Track your progress • Be strategic in building your argument Stay focused, stay motivated.
  14. 14. Contact me Andrea Seeger Cell: 518.729.7320 Email: andrea.seeger@gmail.com Twitter: @andreaseeger Linkedin.com/in/andreaseeger “You have to learn the rules of the game. And then you have to play better than anyone else.” Albert Einstein

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