Designing for Social Media- Doug Bartow


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Doug Bartow of id29's presentation for SMBTV #12 Designing for Social Media.

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Designing for Social Media- Doug Bartow

  1. 1. Designing forSocial Mediain a few painfully easy steps.Doug Bartow // @id29
  2. 2. 1. Social Media is Simply a Tool. Yes, it’s true. Don’t confuse this medium with your message. If your visual brand and communication strategy aren’t working as hard as they should for you, using social media will only expose this weakness to the world in a potentially big way.
  3. 3. 2. Design is Simply a Plan. Sort out your visual brand and clearly define your objectives and what constitutes success—and failure—before embarking on any marketing campaign, including social media efforts.
  4. 4. 3. Social Media is so Easy. Social media networks like Facebook, Twitter, Pinterest and Instagram are incredibly popular because they are entertaining. Using social media to promote your business or organization shouldn’t feel like pulling teeth, it should be fun.
  5. 5. 4. Social Media is so Difficult. Social media outreach requires research, effort and a good deal of bravery. To build and keep a following and gain social traction, you need to provide a stream of original and engaging content. Where’s that stuff going to come from? Yeah, you’re going to have to write it. #gasp
  6. 6. 5. Hard Work and Common Sense are Totally Underrated. Technology brings transparency and parity to competitive business, but it will never replace hard work and using basic common sense to help you avoid common pitfalls and move forward.
  7. 7. Common sense, defined.
  8. 8. 6. It’s all about Customer Experience. Access to social media has handed consumers the tools to control the market. Consistent design across all your customer touchpoints adds credibility to your brand story, and is a critical component to building long-term brand loyalty and repeat business.
  9. 9. 7. Embrace the Negative. A brand is often described as a promise you make with your customers, but that promise will be tested if you’re active in social media. Deleting negative comments is never a good idea—rather respond quickly and thoughtfully. Be authentic and treat people fairly, even the haters. Being real will never go out of style.
  10. 10. A recent Mountain Dew crowdsourcing campaign that went horribly wrong.
  11. 11. 8. The Future is Mobile. Designers: don’t sweat the details of your Twitter background jpegs or Facebook cover images, as fewer users are viewing that desktop version in lieu of using mobile devices for their social media consumption. This trend will continue for ever and ever.
  12. 12. 9. Optimize Your Content. It’s not enough to simply have a blog, Facebook page or Twitter account. You need to have a good blog, an engaging Facebook page and an active Twitter stream. Use them to talk to real people, not ‘targeted audiences.’
  13. 13. 10. Things that Suck in Social Media. Hey, it’s not all milk and honey. Here’s a few of my personal social media pet peeves I try to avoid whenever possible: Pictures of your dinner, Klout, social media gurus, message board trolls, social media mavens, BranchOut requests, finding my fave username is already taken, evil clowns, sponsored tweets, pictures of kittens, Facebook invites to events 3+ hours away, the term ‘disrupt,’ forced log-ins via Facebook, #pointlesshashtags, TwitLonger, 4sq check-ins at your house, pictures of puppies, when I accidently sign my name ‘Douf,’ Flash websites, LinkedIn spam, fucking QR codes, CAMPAIGN. SLOGANS. SEPARATED. BY. PERIODS. LIKE. THIS., ‘best practices,’ gratuitous lyric drops, G+, pop-up ads, pop-under ads, your detailed marathon training schedule, anonymous blog comments, most parody Twitter accts, designerds who make lists of things that suck, etc...
  14. 14. Balzac the Clown is so sad.
  15. 15. #FAIL: The written instructions are always longer than the URL they replaced.
  16. 16. Simple.
  17. 17. 10,000 volts QR codeScan with Care, crash with your camera app open. Undeniable visual proof: QR codes will kill you.
  18. 18. A brilliant exception?
  19. 19. #NSFW #LOLZ
  20. 20. #NSFW #LOLZ
  21. 21. Thanks.Doug Bartow // @id29www. < download a free QR Code reader app on your smartphone mobile device and scan this code using that device to go to a world wide web ‘site‘ to learn more about Doug Bar—OMFG KILL ME NOW! SCAN ME!