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Brands as Publishers in the Age of P2P Communications

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Holly Brown's content-rich presentation explores how to identify and activate influencers outside of your customer base. In the prezo, you'll learn how to:
- Develop audience-based content distribution strategies
- Identify and activate Communities of Interest outside your owned properties
- Use Social Bridging to ID key influencers and give them reasons to connect and share
- Expose and promote the Influencers – make them easy to find and follow

Published in: Business
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