Brands as Publishers in the Age of P2P Communications

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Holly Brown's content-rich presentation explores how to identify and activate influencers outside of your customer base. In the prezo, you'll learn how to:
- Develop audience-based content distribution strategies
- Identify and activate Communities of Interest outside your owned properties
- Use Social Bridging to ID key influencers and give them reasons to connect and share
- Expose and promote the Influencers – make them easy to find and follow

Published in: Business
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  • Search and SocialAll kinds of decisionsBrands are becoming Publishers
  • But first 6 Quick Truths…
  • Search and SocialAll kinds of decisionsBrands are becoming Publishers
  • Search and SocialAll kinds of decisionsBrands are becoming Publishers
  • Search and SocialAll kinds of decisionsBrands are becoming Publishers
  • This is just a good old fashion list that needs to look good. What we could do is find some different icons that represent each of the areas: “web properties”, “influencers, partners, and beta customers. These icons could flow through the deck and different times and give it a little more pazazz.
  • You may have seen this before in a previous webcast
  • Search and SocialAll kinds of decisionsBrands are becoming Publishers
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