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Cellcom Facebook Promotions<br />A lesson of trial and error<br />
Overview<br />Cellcom is a locally-owned cell phone provider that helps the people of northeast and central Wisconsin and ...
Facebook  History<br />Fan page was started in June 2009<br />Started to promote summer customer appreciation events<br />...
Fan Trends<br />
Promotions<br />October 2009 – Pink BlackBerry Flip Sweepstakes<br />Entries: 167<br />Fan increase: 190 fans (6/day)<br /...
Promotions<br />February 2011 – Get in  the Game Sweepstakes<br />Entries: 366<br />Fan increase: 71 (14/day)<br />Problem...
What we learned…<br />If you are looking to attract a wide audience, make sure your prize appeals to your masses<br />Priz...
More fans translates to…<br />A larger communication channel for promotions, updates, new devices, news and service issues...
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Cellcom facebook promotions

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Cellcom facebook promotions

  1. 1. Cellcom Facebook Promotions<br />A lesson of trial and error<br />
  2. 2. Overview<br />Cellcom is a locally-owned cell phone provider that helps the people of northeast and central Wisconsin and the Upper Peninsula communicate in their backyards or around the country.<br />
  3. 3. Facebook History<br />Fan page was started in June 2009<br />Started to promote summer customer appreciation events<br />Limited strategy during the first six months<br />Done four promotions and learned from each<br />
  4. 4. Fan Trends<br />
  5. 5. Promotions<br />October 2009 – Pink BlackBerry Flip Sweepstakes<br />Entries: 167<br />Fan increase: 190 fans (6/day)<br />Problems: appealed to limited market<br />Cross-promoted our overall pink campaign to Facebook audience<br />April 2010 – HOW R U GRN Video Contest<br />Entries: 3<br />Fan increase: 206 (7/day)<br />Problems: prize wasn’t high enough for the perceived effort <br />Cross-promoted our green campaign; group voting forced the participants to promote their entries<br />
  6. 6. Promotions<br />February 2011 – Get in the Game Sweepstakes<br />Entries: 366<br />Fan increase: 71 (14/day)<br />Problems: Limited promotion; short contest<br />Prize had mass appeal; timing was perfect (football)<br />August 2011 – Back to School Sweepstakes<br />Entries: 1081<br />Fan increase: 1150 (44/day)<br />Mass appeal; full integration and outside cross-promotion<br />
  7. 7. What we learned…<br />If you are looking to attract a wide audience, make sure your prize appeals to your masses<br />Prize/effort ratio is important<br />Promotion outside of Facebook is key to fan growth <br />Adequate time for entry increases viral potential <br />Allowing multiple entry opportunities is beneficial<br />
  8. 8. More fans translates to…<br />A larger communication channel for promotions, updates, new devices, news and service issues<br />Better customer service<br />More website leads<br />

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