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Digital Asset Management, Creation and Implementation.

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Slides for presentation by Jake Athey from Widen Enterprises at Social Media Breakfast - Madison. Video of the presentation is after the final slide. August 15th, 2012

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Digital Asset Management, Creation and Implementation.

  1. 1. Digital Content Creation,Management and Implementation Jake Athey Widen Enterprises
  2. 2. INSIDE Who we are
  3. 3. Widen Premedia Digital Color Digital Catalog CreativePhotography Retouching Sampling Publishing Services
  4. 4. Widen Software as a ServiceDigital Asset Video Asset Project Dynamic MediaManagement Management Collaboration Building
  5. 5. We help marketerscreate, manage and distribute digital media.
  6. 6. 5 Key Takeaways
  7. 7. 1. Assets are “repurposeaceous”
  8. 8. “75,000+ plus assets sent out from theDAM in the last 4 years. If each one tookme 1 minute to process in the old way,then Widen has saved me on the order of31 weeks worth of time.” Phil Baird Graphic Designer
  9. 9. Search
  10. 10. Convert
  11. 11. 2. Metadata gives assets meaning
  12. 12. • How to find• How to safeguard• How to manage liability
  13. 13. 3. Roles & permissions manage the “who” and the “how”
  14. 14. 4. Tracking & auditing gives you control
  15. 15. 5. Analytics makes contentowners smarter & more efficient
  16. 16. 1. Assets are “repurposeaceous”2. Metadata gives assets meaning3. Roles & permissions manage the “who” & “how”4. Tracking & auditing gives you control5. Analytics makes you smarter & more efficient
  17. 17. Business Benefits
  18. 18. • Enhance marketing productivity• Improve brand consistency• Strengthen customer relationships• Greater revenue streams• Capture market share
  19. 19. Questions?
  20. 20. www.Widen.commarketing@widen.com

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