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To kick-off the inaugural Social Media Breakfast Lewiston/Auburn, we were delighted to feature Danielle Waugh, the Lewiston/Auburn reporter for WCSH News Center 6. Danielle spoke on the importance of finding your unique voice - then using it to be engaging - on social media. The most effective people on Facebook, Twitter, Instagram, etc., aren't necessarily journalists as some may think. They're the authentic individuals/brands who talk back, and not just talk out. Danielle spoke from a personal perspective about the voice she tries to have, and about her station’s social media approach and what they're trying to grow in the Lewiston/Auburn community specifically.