1. Science meets Business
Health technology assessment
January 29, 2015 Confidential
Safe
births
Healthy
children

2. Ambition:
What if we could reduce birth asphyxia with 50%?
• Save 20.000 newborns yearly
from starting with a handicap
• Deliver €10B cost of care
savings to society
• Build a great enterprise with
€100M+ revenues
Confidential
Guess what, we can!
But HOW to achieve
that goal???

3. What we believe
(and know, of
course...)
1) We are the best, we can
do this...
2) Yes, absolutely, you need
to invest in us...
3) This is huge...
4) It will be all right, trust
me...
Confidential

4. What ‘they’
see...
Technology development takes
(too) long...
Underfunded, but they get
there: CE marking (2013)
They’re halfway there...
Now prove they can sell...
Confidential

5. 1) We need users (to
prove we can sell)
2) Users want scientific
proof
3) We need users to
provide scientific
proof... See 1)
Confidential
Paradox

6. Vicious
circle
Confidential

7. How to break
these chains?
Health technology
assessment
Confidential

8. MedValueTechnology assessment
What can PUREtrace bring:
• Cost savings?
• Reduce C-sections?
• Convince decision makers?
• ...
Confidential

9. CTG tracing showed drop in FHR (blue arrow), emergency
C-section would be logical next step. PUREtrace indicated
non-relaxing uterine muscle (red arrow). Oxytocin was
stopped and the fetus recovered. Eventually, the child
was delivered vaginally (data MMC Veldhoven).
Data from HIS MMC Veldhoven
Confidential
Example

10. Output
• Independent proof
through solid research
• Radboud UMC connected
• Access to insurers
• Validation options
• Network
• ...
Confidential

11. HTA provides
• Early stage screening
• Early stage proof (at
limited costs)
• Independent support
• Improvement plans
Confidential

12. HISTORY
Confidential