Searches & lists on social media

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Read about how to use searches and lists to benefit your business on social media. Video of the presentation is available at http://www.youtube.com/watch?v=K6rbE5xMTjc .

This slide deck was presented at Social Media Breakfast Bangor #10 on March 1, 2012, in Bangor, Maine.

Published in: Technology, Business
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  • Searches & lists on social media

    1. 1. Searches and Lists Justin Russell Sephone Interactive Media @justinrussell | @Sephone
    2. 2. ( or @Sephone )
    3. 3. I like .
    4. 4. I like . I’m a tweep. twerp? ...addict?
    5. 5. ISearches
    6. 6. + = :(
    7. 7. Facebook search
    8. 8. Facebook search A nice overview Doesn’t give many results Not really customizable
    9. 9. Twitter search
    10. 10. Twitter search twitter.com/search · You don’t need an account!
    11. 11. Saved searches
    12. 12. Search ideas
    13. 13. Search ideas Your company or product’s name
    14. 14. Search ideas Your company or product’s name Your industry
    15. 15. Search ideas Your company or product’s name Your industry Keywords
    16. 16. Search ideas Your company or product’s name Your industry Keywords Hashtags #smbbgr #mepolitics
    17. 17. Search ideas Your company or product’s name Your industry Keywords Hashtags #smbbgr #mepolitics Competition
    18. 18. Advanced search
    19. 19. Advanced search Search for words or phrases Search from or to specific accounts Search near a place Search positive or negative tweets, or just questions twitter.com/search-advanced
    20. 20. Advanced search ideas
    21. 21. Advanced search ideassnow near:04401 Mentions of “snow” around Bangor
    22. 22. Advanced search ideassnow near:04401 Mentions of “snow” around Bangorsite ? People asking questions with the word “site”
    23. 23. Advanced search ideassnow near:04401 Mentions of “snow” around Bangorsite ? People asking questions with the word “site”sephone.com Tweets mentioning sephone.com (including links!)
    24. 24. One last thing with search:
    25. 25. One last thing with search:Please don’t spam.
    26. 26. IILists
    27. 27. Facebook lists
    28. 28. Facebook lists Predefined lists Close Friends, Acquaintances, Restrictedhttps://www.facebook.com/help/?faq=200538509990389#-What-are-lists?
    29. 29. Facebook lists Predefined lists Close Friends, Acquaintances, Restricted Smart lists Places you’ve worked, local, etc.https://www.facebook.com/help/?faq=200538509990389#-What-are-lists?
    30. 30. Facebook lists Predefined lists Close Friends, Acquaintances, Restricted Smart lists Places you’ve worked, local, etc. Custom listshttps://www.facebook.com/help/?faq=200538509990389#-What-are-lists?
    31. 31. List comparison
    32. 32. List comparison
    33. 33. List comparison Always private Choose public or private
    34. 34. List comparison Always private Choose public or privateCan determine who Everybody can see sees which posts everything you post
    35. 35. List ideas (public)
    36. 36. List ideas (public) Employees / association members
    37. 37. List ideas (public) Employees / association members Experts in your field
    38. 38. List ideas (public) Employees / association members Experts in your field Your company’s accounts
    39. 39. List ideas (private)
    40. 40. List ideas (private) Industry leaders
    41. 41. List ideas (private) Industry leaders Business partners or suppliers
    42. 42. List ideas (private) Industry leaders Business partners or suppliers Clients
    43. 43. List ideas (private) Industry leaders Business partners or suppliers Clients Media contacts
    44. 44. List ideas (private) Industry leaders Business partners or suppliers Clients Media contacts People who’ve recommended you
    45. 45. List ideas (private) Industry leaders Business partners or suppliers Clients Media contacts People who’ve recommended you Social media-savvy brands
    46. 46. List ideas (private)
    47. 47. List ideas (private) People to make a special effort to reach
    48. 48. List ideas (private) People to make a special effort to reach People you don’t want to miss
    49. 49. Subscribing to lists
    50. 50. before I wrap up...
    51. 51. http://social.sephone.com
    52. 52. Thanks!Justin Russelljustin@justinrussell.com@justinrussell@Sephonesephone.comfacebook.com/sephoneinteractivemedia

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