2013 Mobile Predictions

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Tim Hayden's deck from the 1/10 SMB: 2013 Social Media Predictions

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2013 Mobile Predictions

  1. 1. THE CURRENT DIGITAL ECOSYSTEM: WEB, SOCIAL, MOBILE, SEARCHYESTERDAY’S DIGITAL ECOSYSTEMMobilePropertiesInternal Properties (Intranets etc.)External Social NetworksExternal WebsitesBRANDWEBSITESCORPORATEWEBSITESMULTIBRANDWEBSITESRICH MEDIAPARTNERSHIPSCORPORATEMULTIBRANDBRANDSBLOGGEROUTREACH BLOGSADSBANNER ADSPaid +EarnedOwned +Earnedsearchenginessocialsharing
  2. 2. MOBILE TECHNOLOGY AND BEHAVIORS PART OF EVERYTHINGTODAY’S DIGITAL ECOSYSTEMInternal Properties (Intranets etc.)External Social NetworksExternal WebsitesPaid +EarnedOwned +EarnedsearchenginessocialsharingBRANDWEBSITESCORPORATEWEBSITESMULTIBRANDWEBSITESRICH MEDIAPARTNERSHIPSCORPORATEMULTIBRANDBRANDSBLOGGEROUTREACH BLOGSADSBANNER ADSDIGITAL OOH NICHE APPSLOCATION BASED
  3. 3. The Rise of the Supply-Side
  4. 4. Visual Storytelling>400MillionPhotos Per Day
  5. 5. NASDAQ: FBTuesday, December 31, 2013~$38
  6. 6. The Return of Offline Media66% of smartphone owners say theyhave conducted mobile searches afterseeing an ad on another medium.71% from TV!- Google / Ipsos
  7. 7. 7  
  8. 8. Decline  in  Social  Media  &  Online  A0en1on  We  have  be(er  things  to  do,  places  to  go  and  people  to  see.  It  is  illegal  in  almost  every  state  (US)  to    look  at/touch  your  phone  while  driving.  Apps,  SMS  texDng,  Apps,  email,  Apps!  We  run  into  each  other  if  we  stare  at  our  phones  while  walking.
  9. 9. Face-to-Face Communications…and voice: SIRI, GoogleVoice…

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