Presentation by Eléna Helfberend, the Head of Sales Project Management of Miele at Digital Advice Live! 2017
Although Miele distributes their products globally on location via a large network of specialized trade partners, they are very keen on ensuring a consistent consumer experience and brand value communication.
The company has repeatedly been voted “Most Trusted Brand” in the “domestic and kitchen appliances” field in many countries. Miele consumers receive excellent, consistent advice wherever and whenever they shop – online and offline, at different locations, from the moment an appliance is purchased all the way through its lifespan.
In this presentation, you will be able to learn more about the Miele success story and why “Delighting consumers” is getting even more important in an increasingly digital world to meet the Miele philosophy of being “Immer Besser".