Advanced Drain Plug Program

Copyright © 2012 Rapidfix Industrial
The smart solution….
The Intelligent Drain Plug
SPECIAL O-RING FEATURE:

o Safe sealing function:
O-ring expands upon cont...
Risk of Oil pan and Oil Drain Plugs
Negligent installation, loss of plug, sudden oil loss, engine damage
Stripped threads ...
Negative Publicity
1,820,000 search results for

‘oil drain plug leak’

(15-6-2011)

and numerous of detailed
consumer rev...
Unique O-ring system
Fail-safe mechanism
oil drip
Potentially leaking out
of oil pan
O-ring expansion
o Special material t...
Test: SMART-O resists extreme vibrations
SMART-O vs. regular OEM plug

http://v.youku.com/v_show/id_XMTY0NjA4MzYw.html

Se...
– 17 plugs cover over 90% of market

F1

R6

R3

R20

R4

R5

R1

F3

R11

R16

S18

R23

S13

R21

R22

Find right plugs ...
marketing
SOP packages
Packing code:

SC3

SC3 A12

Assortment (steel case)

Small case, config A
with 12 different plugs,...
Corporate Social Responsibility
Automotive solutions must be “greener”
o More companies are expected to be “environmentall...
Regular plug vs. SMART-O
Disadvantages – advantages

Regular Oil Drain Plug - disadvantages

SMART-O® plug - advantages

B...
advantages
INCREASE
PROFIT PER REPAIR ORDER

INSURANCE LIABILITY
RISK + EXPENSES

ENGINE + OIL PAN
PROTECTION

ENGINE + OI...
www.smart-o.info

SMART-O is manufactured by Rapidfix Industrial
www.rapidfix.info

marketing@rapidfix.info

Tel: 86-21 54...
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SMART-O - the most advanced automotive engine oil (sump) drain plug

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SMART-O plug is the most advanced oil drain plug in the market, offering unique advantages of regular Oil Drain Plugs.

Your car and the environment deserve the safest and best performing components. Car owners are familiar with oil loss horror stories, where sump plug / Oil Drain Plugs fail due to mismatching, under tightening or overtightening. This often results in damaged oil pans, sudden oil loss, costly engine replacements and complicated insurance claims.
Save yourself the hassle and enjoy driving with the ultimate oil drain safety system.

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SMART-O - the most advanced automotive engine oil (sump) drain plug

  1. 1. Advanced Drain Plug Program Copyright © 2012 Rapidfix Industrial
  2. 2. The smart solution…. The Intelligent Drain Plug SPECIAL O-RING FEATURE: o Safe sealing function: O-ring expands upon contact with engine oil, high-performance seal o Anti-vibration function: O-ring generates higher prevailing torque and counteracts self-loosening caused by vibration o Thread guard: less torque needed, safe sealing at normal torque to reduce wear on oil pan thread o Reduced Inventory: safe sealing at normal torque to reduce wear on oil pan thread o ECO-protection: reduces oil leakage into environment -robust design -safe for re-use. o Patented internationally: unique US originated technology, unique
  3. 3. Risk of Oil pan and Oil Drain Plugs Negligent installation, loss of plug, sudden oil loss, engine damage Stripped threads and damaged oil pan Over-torqued plug damaged oil pan Stripped threads Stripped threads Result: increased risk of oil leakage and damage to other parts Oil stains Oil leaks Oil leakage from oil pan ? Forget to torque drain plug Replace damaged oil pan!! Oil stains on driveway & roads oil pan = 200 – 400 US$ Drain plug falls out Plug is still loose!!! Customer drives off… Sudden oil loss oil leak Engine Replacement
  4. 4. Negative Publicity 1,820,000 search results for ‘oil drain plug leak’ (15-6-2011) and numerous of detailed consumer reviews in Google
  5. 5. Unique O-ring system Fail-safe mechanism oil drip Potentially leaking out of oil pan O-ring expansion o Special material technology o Self-expands by ~ 10% upon contact with oil Oil pan thread Oil pan SMART-O plug insertion Image show plug with O-ring being inserted into oil pan where leaks normally occur Copyright © RapidFix 2009
  6. 6. Test: SMART-O resists extreme vibrations SMART-O vs. regular OEM plug http://v.youku.com/v_show/id_XMTY0NjA4MzYw.html See the testing video sequence online: http://www.youtube.com/watch?v=nYKVdaaUc_c
  7. 7. – 17 plugs cover over 90% of market F1 R6 R3 R20 R4 R5 R1 F3 R11 R16 S18 R23 S13 R21 R22 Find right plugs for 30,000+ vehicles: http://www.smart-o.info/partsearch R9 R24 Audi Acura Alfa Romeo BMW Buick Cadillac Chevrolet Chrysler Citroen Dacia Dodge Eagle Ford Fiat GMC Honda Holden Hummer Hyundai Infinity Isuzu Jeep Jaguar Land Rover Lexus Mazda Mercedes Mercury Mitsubishi Nissan Oldsmobile Opel Plymouth Pontiac Porsche Renault Saab Saturn Scion Subaru Suzuki Skoda Toyota Vauxhall Volkswagen Volvo
  8. 8. marketing SOP packages Packing code: SC3 SC3 A12 Assortment (steel case) Small case, config A with 12 different plugs, SC1 SC1 B17 Assortment (steel case - large) Large case, config B with 17 different plugs, PB1 PB1 BB25 Default plug wrapping (not a selling unit) Refill box = 25 pcs SOP (to refill SC assortment cases) BP1 BP1 SB16 Blister pack (retail) = 1 pc SOP Box of retail plugs = 16 pcs SOP
  9. 9. Corporate Social Responsibility Automotive solutions must be “greener” o More companies are expected to be “environmentally engaged” o Consumer awareness of “greener” products and companies is increasing o “Greener” automotive products seen as having big impact on climate change: ECOFRIENDLY? Sources: The Climate Change Group Report 2008
  10. 10. Regular plug vs. SMART-O Disadvantages – advantages Regular Oil Drain Plug - disadvantages SMART-O® plug - advantages Basic sealing function - prone to oil leaks and drips Could loosen if not tight Easy to mix up with similar plugs (cross-threading risk) Prone to overtorquing to make sure it seals Extra cost for gasket - replace each time Plain-looking, basic commodity item Vast range, difficult to manage Higher price for basic OEM plugs with no special features X X Super-safe sealing performance Anti-vibration function – extra safety Head marking = easy identify the right plug (thread guard) Maintains sealing function at lower torque due to O-ring Permanent O-ring seal, re-usable multiple times Branded product, attractive packaging and marketing Easy to manage, advanced program, reduced inventory Equal or even lower cost than OEM plugs Added-protection in case of worn out oil pan Increased repair order, up sell customer – extra profit Comprehensive program: measurement gauge, assortment kits, product guides, wall poster guide, training videos, POS displays Improved user experience – reduced risk of oil leaks ECO-friendly – green marketing to end-users X X X
  11. 11. advantages INCREASE PROFIT PER REPAIR ORDER INSURANCE LIABILITY RISK + EXPENSES ENGINE + OIL PAN PROTECTION ENGINE + OIL PAN DAMAGE SERVICE + SAFETY HUMAN ERROR + SERVICE TIME CUSTOMER RETENTION CUSTOMER COMPLAINTS POSTIVE COMPANY IMAGE NEGATIVE SERVICE EXPERIENCE ECO-PERFORMANCE OIL LEAKS INTO ENVIRONMENT EFFICENCY INVENTORY COSTS REDUCE
  12. 12. www.smart-o.info SMART-O is manufactured by Rapidfix Industrial www.rapidfix.info marketing@rapidfix.info Tel: 86-21 5465 3298

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