How Nonprofits Use Social Volunteers Effectively
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The document discusses how nonprofits can utilize social media volunteers in various roles like ambassadors, advocates, and recruiters. It provides examples of how the Red Cross uses volunteers in official roles with a voice on social media platforms. They are onboarded with job descriptions and training and engaged through ongoing meetings, workshops, assignments, and surveys to boost retention. Turning over official social media accounts to volunteers requires trust that mistakes will be fixed fast, though most nonprofits remain hesitant to do so.
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How Nonprofits Use Social Volunteers Effectively
- 1. Turn Over the Keys (without crashing)! #SM4NP
- 2. How Nonprofits Use Social Volunteers Ambassadors Advocates Listeners Recruiters But most don’t “Turn Over the Keys” 2
- 3. Most Common Reasons for Not Turning Over the Keys…. Volunteers don’t know the message Volunteers don’t want to be the official voice Volunteers don’t have time to run feeds Volunteers might make a mistake that impacts our brand 3
- 4. #MistakesHappen. By Staff Too. 4
- 6. How Red Cross Uses Social Volunteers Ambassadors Advocates with official voice Official Voice #SM4NP 6
- 9. Advocates with Official Voice 9
- 10. #SM4NP 10 Advocates with Official Voice
- 11. Official Voice with Actions #SM4NP 11
- 14. Responses 14
- 15. Official Voice with Tips 15
- 16. Official Voice with Tips 16
- 17. Official Voice with Humor #SM4NP 17
- 19. #SM4NP 19
- 20. Volunteer Recruitment Everyone has a role…. With an official job description #SM4NP 20
- 21. Onboarding Goals Build Relationship Review Job Description Drive any specific presentations ie. Digivol training deck Explain paperwork Answer questions Develop Next Steps Include in closed FB group #SM4NP 21
- 23. #SM4NP 23
- 25. Engagement & Retention Quarterly PA Meetings PA Institute 1x per year PA Rally (fun/function) Ongoing workshops (2) “Thank You” events: NVW & Holidays Ongoing Assignments Annual Satisfaction Survey Branded Merchandise SMEs used during summer intern series Engage Media to talk about how cool you are #SM4NP 25
- 26. Questions #SM4NP
Editor's Notes
- Polled nonprofits, internet research, twitter convo’s etc. and determined that these are the top four most common roles for digivols. Ambassadors share and RT, Advocates use their feeds to promote their cause, some NPs use volunteers to scan and monitor and some use the space to ask their volunteers to help them recruit.
- Ambassadors don’t have to be social media trained. We provide them with cheat Tweets, FB Icons, Cover Photos etc. to help us run our feeds.
- We give them cool things to post and encourage them to join us in advancing messages.
- Advocates use their personal feeds to officially represent the organization. They are social media trained and free to speak with folks in need of Red Cross assistance. This includes providing critical lifesaving information or clearning up rumors.
- We ask digivols working in official capacity to identify when they’re helping so their followers know.
- Those are our roles…Ambassadors, Official Advocates and the Official Voice. Now, how do you get these people?
- It all starts with asking for the skill set you need.
- Recruit to your needs. Ask for social media handles, review the prospective volunteers ability to connect in the social space. If they have a good presence, invite them in for an interview. “Onboarding”
- Once you have a volunteer, get them trained within the first 60 days for better retention. Be sure they have you to lean on for support. Provide clear direction and assignments.
- FB Page includes events, key messages, talking points, cheat tweets, links to education info and more
- Our teams are professionals so they like to be rewarded in different ways