Creating Great Work With Design Studios

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John Hanawalt, Senior Visual Designer, Elefint Designs
Matthew Scharpnick, Co-founder & Chief Strategy Officer, Elefint Designs
This session will cover the basics of each element of the web design and development process, from strategy and design to long-term objectives. Special attention will be given to the ideal ways to select and work with studios to produce great websites. This session is open to all levels of expertise, but aims to provide valuable knowledge even to those familiar with the design process.

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Creating Great Work With Design Studios

  1. 1. MATTHEW SCHARPNICK Chief Strategy Officer JOHN HANAWALT Senior Visual Designer elefint | elefintdesigns.com
  2. 2. Finding the right studio for you •  Small can be good and bad •  Not all design is the same •  Work is more important than RFP responses elefint | elefintdesigns.com
  3. 3. Being a good client Is just as important as choosing the right studio elefint | elefintdesigns.com
  4. 4. Being a good client •  Involve the right people •  Get clarity and consensus •  Have a single point of contact •  Respect their expertise elefint | elefintdesigns.com
  5. 5. Being a good client •  Frame feedback in terms of strategic goals rather than likes or dislikes •  Don’t be afraid to ask questions •  Be responsive/don’t vanish elefint | elefintdesigns.com
  6. 6. STRATEGY elefint | elefintdesigns.com
  7. 7. Your brand Is the collection of feelings and ideas your audiences have about you elefint | elefintdesigns.com
  8. 8. Your brand Aligns narratives and expectations elefint | elefintdesigns.com
  9. 9. Your brand Opens doors elefint | elefintdesigns.com
  10. 10. Your audiences and your goals for them •  Looking for overlap •  Personas elefint | elefintdesigns.com
  11. 11. UX + INTERACTION DESIGN elefint | elefintdesigns.com
  12. 12. Translating strategy into design •  What is a wireframe? •  How to evaluate it elefint | elefintdesigns.com
  13. 13. Think of the user •  Create an easy and intuitive experience for your clients and customers elefint | elefintdesigns.com
  14. 14. Things must be easy •  Especially in the digital world •  People scan rather than read •  This goes double for websites elefint | elefintdesigns.com
  15. 15. Content strategy •  What information is relevant to whom? •  When? •  How do we make it easy to find? elefint | elefintdesigns.com
  16. 16. VISUAL DESIGN elefint | elefintdesigns.com
  17. 17. Design is… •  A tool for conveying information, inspiring action, and achieving strategic goals •  Not decoration elefint | elefintdesigns.com
  18. 18. Design is… •  A representation of your brand •  Tied to strategy •  An iterative process elefint | elefintdesigns.com
  19. 19. From wireframes to… •  Mood boards •  Element collages and style tiles •  Comps elefint | elefintdesigns.com
  20. 20. Evaluating design •  How does it work, not just how does it look •  Prescriptive feedback is limiting •  Make design changes during the design phase of the project elefint | elefintdesigns.com
  21. 21. INFORMATION DESIGN elefint | elefintdesigns.com
  22. 22. Understanding source data elefint | elefintdesigns.com
  23. 23. Data is not information •  Information is not wisdom •  Charts do not equal truth elefint | elefintdesigns.com
  24. 24. Practical point: data density elefint | elefintdesigns.com
  25. 25. DEVELOPMENT elefint | elefintdesigns.com
  26. 26. Bringing it all to life •  Is everything working? •  Understand how your site works •  Changes to strategy or design can be costly at this point elefint | elefintdesigns.com
  27. 27. Content Management •  What is a CMS? •  Who is responsible for what? •  Content management is content strategy elefint | elefintdesigns.com
  28. 28. MOVING FORWARD elefint | elefintdesigns.com
  29. 29. Keeping it going •  Don’t ruin great strategic design as you go forward—have a plan •  Good content is better than more content elefint | elefintdesigns.com
  30. 30. Maintenance •  What can and cannot be done in-house •  Don’t break the site elefint | elefintdesigns.com
  31. 31. elefint | elefintdesigns.com
  32. 32. THANK YOU. QUESTIONS? MATTHEW matthew@elefintdesigns.com JOHN HANAWALT john@elefintdesigns.com KEEP UP WITH ELEFINT elefint | elefintdesigns.com

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