2. Who Am I?
• Good morning – I’m Lisa Rau
• CEO and co-founder of Confluence
– A national technology consulting and services firm
– Specializing in nonprofits - over 90% of our clients
are nonprofits!
– Worked with over 500 nonprofits in a dozen years
• Have technology problem? I can steer you in
the right direction!
5. Pinterest is...
• a visual bulletin board
• a shared and collaborative bookmark
repository
• a community building tool
• a source of traffic for your website
6. A members-only site
• All users must request an invitation
• Fret not! Users receive invitations within a day
or two
• Once invited, you can create an account with
email address and password or log in using
either Facebook or Twitter
7. Explosive User Growth!
• May 2011: 418,000 users
• July 2011: 1,030,000 users
• September 2011: 2,023,000 users
• November 2011: 4,855,000 users
• January 2012: 11,716,000 users – 2,802% growth
in 8 months!
The fastest standalone site in history to cross the
10 million mark
Source: Mashable/Comscore
8. Who is the average
Pinterest user?
Source: Experian Hitwise December 2011
11. 89
405
Duration/engagement
minutes per month
Source: JeffBullas.com March 2012
12. “Do you trust the information and
advice you get from...”
• BLOGS: Yes – 81%
• PINTEREST: Yes – 81%
• TWITTER: Yes – 73%
• FACEBOOK: Yes – 67%
Source: BlogHer/SocialMediaToday March 2012
13. So what does that mean?
• Women account for 85% of all consumer
purchases
• Represent a $2.4 trillion market
• Donations and gifts to charities and nonprofits
are made more often by women
• Pinterest is a trusted source of information and
advice for women
• Users are spending more time on Pinterest than
any other social network besides Facebook
15. Dashboard
View by
– Everything
– Videos
– Popular
– Gifts
- Categories
• Gray banner with price
is automatically added
if you enter the cost
• Friends to follow
– Auto suggested
• Recent Activity
– Shows new
followers, repins and
likes
16. Boards and Pins
• Boards are categories (category names are
freeform – not a set list)
• Pins are individual photos or videos that are
assigned to a board
18. Pin
• A pin is one image or video
• Clicking on the image or video:
– opens a new browser window
– redirects the user to the referring website
• The pug picture was pinned from
CuteOverload.com and a click takes user to that
page on CuteOverload.com
19. 3 Ways to Pin
• Upload a photo from your computer
• Add Pinmarklet to your browser and pin from
any webpage.
– If there are multiple pictures on a webpage, you
will be prompted to choose one for Pinterest
• Use the Pin it sharing button on participating
sites
– Share This has a pin it option
20. Keywords and Prices
• When you pin a photo/video, choose
descriptive keywords in the text area
• If you are pinning an item with a cost
associated (product, donation level,
registration) include the cost in the
description
• Pins with cost banners automatically appear
on dashboards AND within the Gifts menu
21. Repinning & Liking
• Other users repin pins of
interest
• Repins are immediately
loaded onto followers
landing page AND the
Pinterest home page
• Likes are saved to the
users profile but are not
loaded onto pages as
described above
24. Amnesty International
• Amnesty
International
has 14
boards with
176 pins
• This board,
Facts, has
5805
followers on
only 22 pins
25. Amnesty International
• Fair Trade
board offers
prices and
direct links
back to
Amnesty
International’s
Fair Trade shop
• Note hashtag –
#fairtrade – in
the board
description
27. NRDC Save BioGems
• National World Penguin
Day board has only 8
pins, but is followed by
1,877 users
• Have fun with your
boards – even a serious
topic like conservation
can be presented in a
friendly and engaging
manner
31. AARP
• AARP’s core
audience does not
fit into the main
Pinterest userbase
• However, they have
686 followers of the
main account
• And the Quotes to
Live By board has
1671 followers
33. PETA
• You can allow other
Pinterest users to post
to your boards.
• Encourage
collaboration amongst
your staff
• The Vegan Products
board allows PETA to
drive traffic to
companies and
supporters of their
mission
35. Environmental Organization
• Recycling or reuse projects in your city or community
• Parks and local green areas
• Outdoor activities for people of all ages
• Endangered species
• Community cleanups
• Earth Day
• Gardening, responsible watering, plants, community
tree plant-a-thons
• DIY green – rain barrels, composting, small solar
projects
36. Animal Shelter/Rescue
• Adoptable pets
• Rescue success stories
• Topical news about animals
• Donate now
• Wishlist
• Sponsors/supporters
• Quality pet food, pet products, toys
• Animal events occurring within the community
• Pet food recipes/treats
• Funny animal pics/videos
37. School*
• Student projects
• Art from art class
• Video of different teachers – thirty seconds each
• Activities for kids/pre-teens/teens to download
• Amazon wishlist
• Favorite books by grade/year
• Musical instruments offered by band department
• Classroom decorating ideas/contest
• Curricula/syllabi
*Be aware of your school’s regulations about including children's recognizable faces
38. Women’s Organization
• Influential women in history
• Women in politics or positions of prominence
• Local ‘Superwomen’ – collaborative community
board
• Mom of the Year
• Local girl or young women’s groups/events
• Issues around discrimination in the workplace
• Women’s health
• Reproductive rights (if applicable)
• Mothering-related (if applicable)
• Healthy diet and lifestyle
39. Hospital/Health-Related
• Medical research stories related to your
mission/area of expertise
• Wishlist, toys, cheer items
• Infographics about specific health issues
• Healthy lifestyle - exercise, balanced meals,
stress reducers
• Positive images/video of healthy people who
have benefitted from your service or care
• Fundraising
40. Veteran’s Organization
• Soldiers returning from overseas or active duty
• Armed Services historical photos
• Military awards and medals
• Uniforms from different branches
• Working animals in the military
• Important events or dates in military history
• Family support
• Acclimating to civilian life or return to the States
• Medical/mental information specific to vets
41. Member Organization
• Member pictures/stories
• Brag board for ‘above-and-beyond’ member
accomplishment
• Images/videos related to organization’s mission
• Toolkits – resources, apps, websites relevant to
your members
• Upcoming events
• How-to videos
• Benefits offered to members
• Bookstore, swag, ongoing education/certification
43. Reason #1 - Huge Community /
Creates Community
• Pinterest is a rapidly growing community,
composed of users who are hungry for a
different kind of social media experience
• It is a community builder
44. Reason #2 - Engaged Audience
• Pinterest has an engaged audience that
closely matches the target audience for many
nonprofits
45. Reason #3 - Gifts
• The Gifts section is widely visited and provides
exposure for your nonprofit fundraising efforts
46. Reason #4 - Analytics
• You can easily track referral traffic through
Google Analytics
and ShareThis/AddThis
• See which images from your site have been
pinned by going to:
http://pinterest.com/source/yourdomain.org/
• Use third-party tools like Pinreach.com (analytics
only), Pinerly.com (analytics, pin scheduler,
management tool)
47. Reason #5 - Referral Traffic
• Pins back to your website count as referring
traffic / incoming links and can help improve
your search engine ranking
• Pinterest generates more referral traffic to
websites than YouTube, Google+ and LinkedIn
COMBINED
Source: JeffBullas.com/Shareaholic
