PinterestNot just another social media channel
Who Am I?• Good morning – I’m  Lisa  Rau• CEO and co-founder of Confluence  – A national technology consulting and service...
We are hard-wired to respond      to visual stimuli
So, what is Pinterest?
Pinterest is...• a visual bulletin board• a shared and collaborative bookmark  repository• a community building tool• a so...
A members-only site• All users must request an invitation• Fret not! Users receive invitations within a day  or two• Once ...
Explosive User Growth!•   May 2011: 418,000 users•   July 2011: 1,030,000 users•   September 2011: 2,023,000 users•   Nove...
Who is the average Pinterest user? Source: Experian Hitwise December 2011
And, age range?Source: Experian Hitwise December 2011
Annual Household Income    Source: Experian Hitwise December 2011
89                                         405Duration/engagement minutes per month     Source: JeffBullas.com March 2012
“Do  you  trust  the  information  and        advice  you  get  from...”•   BLOGS: Yes – 81%•   PINTEREST: Yes – 81%•   TW...
So what does that mean?• Women account for 85% of all consumer  purchases• Represent a $2.4 trillion market• Donations and...
Let’s  dive  in!
Dashboard View by– Everything– Videos– Popular– Gifts- Categories• Gray banner with price  is automatically added  if you ...
Boards and Pins• Boards are categories (category names are  freeform – not a set list)• Pins are individual photos or vide...
Boards
Pin• A pin is one image or video• Clicking on the image or video:  – opens a new browser window  – redirects the user to t...
3 Ways to Pin• Upload a photo from your computer• Add Pinmarklet to your browser and pin from  any webpage.  – If there ar...
Keywords and Prices• When you pin a photo/video, choose  descriptive keywords in the text area• If you are pinning an item...
Repinning & Liking• Other users repin pins of  interest• Repins are immediately  loaded onto followers  landing page AND t...
Nonprofits on Pinterest
Amnesty International
Amnesty International• Amnesty  International  has 14  boards with  176 pins• This board,  Facts, has  5805  followers on ...
Amnesty International• Fair Trade  board offers  prices and  direct links  back to  Amnesty  International’s    Fair Trade...
NRDC Save BioGems
NRDC Save BioGems• National World Penguin  Day board has only 8  pins, but is followed by  1,877 users• Have fun with your...
Unicef
Unicef• Unicef TV board  has 75 pinned  video reports from  Unicef campaigns  and efforts around  the world• 6,116 followers
AARP
AARP• AARP’s  core    audience does not  fit into the main  Pinterest userbase• However, they have  686 followers of the  ...
PETA
PETA• You can allow other  Pinterest users to post  to your boards.• Encourage  collaboration amongst  your staff• The Veg...
Ideas for Nonprofits
Environmental Organization• Recycling or reuse projects in your city or community• Parks and local green areas• Outdoor ac...
Animal Shelter/Rescue•   Adoptable pets•   Rescue success stories•   Topical news about animals•   Donate now•   Wishlist•...
School*  •   Student projects  •   Art from art class  •   Video of different teachers – thirty seconds each  •   Activiti...
Women’s  Organization• Influential women in history• Women in politics or positions of prominence• Local  ‘Superwomen’  – ...
Hospital/Health-Related• Medical research stories related to your  mission/area of expertise• Wishlist, toys, cheer items•...
Veteran’s  Organization•   Soldiers returning from overseas or active duty•   Armed Services historical photos•   Military...
Member Organization• Member pictures/stories• Brag  board  for  ‘above-and-beyond’  member    accomplishment• Images/video...
5 Reasons to Join
Reason #1 - Huge Community /        Creates Community• Pinterest is a rapidly growing community,  composed of users who ar...
Reason #2 - Engaged Audience• Pinterest has an engaged audience that  closely matches the target audience for many  nonpro...
Reason #3 - Gifts• The Gifts section is widely visited and provides  exposure for your nonprofit fundraising efforts
Reason #4 - Analytics• You can easily track referral traffic through  Google Analytics  and ShareThis/AddThis• See which i...
Reason #5 - Referral Traffic• Pins back to your website count as referring  traffic / incoming links and can help improve ...
Questions? Comments?
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Pinterest for Nonprofits

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Pinterest for Nonprofits

  1. PinterestNot just another social media channel
  2. Who Am I?• Good morning – I’m  Lisa  Rau• CEO and co-founder of Confluence – A national technology consulting and services firm – Specializing in nonprofits - over 90% of our clients are nonprofits! – Worked with over 500 nonprofits in a dozen years• Have technology problem? I can steer you in the right direction!
  3. We are hard-wired to respond to visual stimuli
  4. So, what is Pinterest?
  5. Pinterest is...• a visual bulletin board• a shared and collaborative bookmark repository• a community building tool• a source of traffic for your website
  6. A members-only site• All users must request an invitation• Fret not! Users receive invitations within a day or two• Once invited, you can create an account with email address and password or log in using either Facebook or Twitter
  7. Explosive User Growth!• May 2011: 418,000 users• July 2011: 1,030,000 users• September 2011: 2,023,000 users• November 2011: 4,855,000 users• January 2012: 11,716,000 users – 2,802% growth in 8 months! The fastest standalone site in history to cross the 10 million mark Source: Mashable/Comscore
  8. Who is the average Pinterest user? Source: Experian Hitwise December 2011
  9. And, age range?Source: Experian Hitwise December 2011
  10. Annual Household Income Source: Experian Hitwise December 2011
  11. 89 405Duration/engagement minutes per month Source: JeffBullas.com March 2012
  12. “Do  you  trust  the  information  and   advice  you  get  from...”• BLOGS: Yes – 81%• PINTEREST: Yes – 81%• TWITTER: Yes – 73%• FACEBOOK: Yes – 67% Source: BlogHer/SocialMediaToday March 2012
  13. So what does that mean?• Women account for 85% of all consumer purchases• Represent a $2.4 trillion market• Donations and gifts to charities and nonprofits are made more often by women• Pinterest is a trusted source of information and advice for women• Users are spending more time on Pinterest than any other social network besides Facebook
  14. Let’s  dive  in!
  15. Dashboard View by– Everything– Videos– Popular– Gifts- Categories• Gray banner with price is automatically added if you enter the cost• Friends to follow – Auto suggested• Recent Activity – Shows new followers, repins and likes
  16. Boards and Pins• Boards are categories (category names are freeform – not a set list)• Pins are individual photos or videos that are assigned to a board
  17. Boards
  18. Pin• A pin is one image or video• Clicking on the image or video: – opens a new browser window – redirects the user to the referring website• The pug picture was pinned from CuteOverload.com and a click takes user to that page on CuteOverload.com
  19. 3 Ways to Pin• Upload a photo from your computer• Add Pinmarklet to your browser and pin from any webpage. – If there are multiple pictures on a webpage, you will be prompted to choose one for Pinterest• Use the Pin it sharing button on participating sites – Share This has a pin it option
  20. Keywords and Prices• When you pin a photo/video, choose descriptive keywords in the text area• If you are pinning an item with a cost associated (product, donation level, registration) include the cost in the description• Pins with cost banners automatically appear on dashboards AND within the Gifts menu
  21. Repinning & Liking• Other users repin pins of interest• Repins are immediately loaded onto followers landing page AND the Pinterest home page• Likes are saved to the users profile but are not loaded onto pages as described above
  22. Nonprofits on Pinterest
  23. Amnesty International
  24. Amnesty International• Amnesty International has 14 boards with 176 pins• This board, Facts, has 5805 followers on only 22 pins
  25. Amnesty International• Fair Trade board offers prices and direct links back to Amnesty International’s   Fair Trade shop• Note hashtag – #fairtrade – in the board description
  26. NRDC Save BioGems
  27. NRDC Save BioGems• National World Penguin Day board has only 8 pins, but is followed by 1,877 users• Have fun with your boards – even a serious topic like conservation can be presented in a friendly and engaging manner
  28. Unicef
  29. Unicef• Unicef TV board has 75 pinned video reports from Unicef campaigns and efforts around the world• 6,116 followers
  30. AARP
  31. AARP• AARP’s  core   audience does not fit into the main Pinterest userbase• However, they have 686 followers of the main account• And the Quotes to Live By board has 1671 followers
  32. PETA
  33. PETA• You can allow other Pinterest users to post to your boards.• Encourage collaboration amongst your staff• The Vegan Products board allows PETA to drive traffic to companies and supporters of their mission
  34. Ideas for Nonprofits
  35. Environmental Organization• Recycling or reuse projects in your city or community• Parks and local green areas• Outdoor activities for people of all ages• Endangered species• Community cleanups• Earth Day• Gardening, responsible watering, plants, community tree plant-a-thons• DIY green – rain barrels, composting, small solar projects
  36. Animal Shelter/Rescue• Adoptable pets• Rescue success stories• Topical news about animals• Donate now• Wishlist• Sponsors/supporters• Quality pet food, pet products, toys• Animal events occurring within the community• Pet food recipes/treats• Funny animal pics/videos
  37. School* • Student projects • Art from art class • Video of different teachers – thirty seconds each • Activities for kids/pre-teens/teens to download • Amazon wishlist • Favorite books by grade/year • Musical instruments offered by band department • Classroom decorating ideas/contest • Curricula/syllabi*Be aware  of  your  school’s  regulations  about  including  childrens  recognizable  faces
  38. Women’s  Organization• Influential women in history• Women in politics or positions of prominence• Local  ‘Superwomen’  – collaborative community board• Mom of the Year• Local  girl  or  young  women’s  groups/events• Issues around discrimination in the workplace• Women’s  health• Reproductive rights (if applicable)• Mothering-related (if applicable)• Healthy diet and lifestyle
  39. Hospital/Health-Related• Medical research stories related to your mission/area of expertise• Wishlist, toys, cheer items• Infographics about specific health issues• Healthy lifestyle - exercise, balanced meals, stress reducers• Positive images/video of healthy people who have benefitted from your service or care• Fundraising
  40. Veteran’s  Organization• Soldiers returning from overseas or active duty• Armed Services historical photos• Military awards and medals• Uniforms from different branches• Working animals in the military• Important events or dates in military history• Family support• Acclimating to civilian life or return to the States• Medical/mental information specific to vets
  41. Member Organization• Member pictures/stories• Brag  board  for  ‘above-and-beyond’  member   accomplishment• Images/videos  related  to  organization’s  mission• Toolkits – resources, apps, websites relevant to your members• Upcoming events• How-to videos• Benefits offered to members• Bookstore, swag, ongoing education/certification
  42. 5 Reasons to Join
  43. Reason #1 - Huge Community / Creates Community• Pinterest is a rapidly growing community, composed of users who are hungry for a different kind of social media experience• It is a community builder
  44. Reason #2 - Engaged Audience• Pinterest has an engaged audience that closely matches the target audience for many nonprofits
  45. Reason #3 - Gifts• The Gifts section is widely visited and provides exposure for your nonprofit fundraising efforts
  46. Reason #4 - Analytics• You can easily track referral traffic through Google Analytics and ShareThis/AddThis• See which images from your site have been pinned by going to: http://pinterest.com/source/yourdomain.org/• Use third-party tools like Pinreach.com (analytics only), Pinerly.com (analytics, pin scheduler, management tool)
  47. Reason #5 - Referral Traffic• Pins back to your website count as referring traffic / incoming links and can help improve your search engine ranking• Pinterest generates more referral traffic to websites than YouTube, Google+ and LinkedIn COMBINED Source: JeffBullas.com/Shareaholic
  48. Questions? Comments?

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