Nonprofit Partnerships with Youth

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  • . KAAC has 8 chapters (Ohio, West Va., SC, NC, MN, AZ, and 2 in NY -Long Island & NYC, and Hudson Vallley).2. I have rescued over 1000 dogs/cats and a pink donkey through networking, adoption events, music video, youtube videos, Public Service Announcements, and red carpet events.3. KAAC was founded in 2009 but was not an official Facebook page until July 19, 2010.4. My membership page grew by attending/volunteering at high kill shelters/adoption events in Los Angeles, through media: "The Young Icons," my music video: "1Life2Live," PSA's on youtube, and by networking on Facebook with proven rescues/fosters/organizations (Best Friends, Animal Advocates Alliance).5. KAAC is in the paperwork phase of becoming a 5013c.6. We raise funds by selling t-shirts. We have raised about $1000.7. My parents are very involved with KAAC and support what I do 1000 percent. Both my mom and dad attend adoption events, help with flyers, pay for all expenses (driving to shelters, picking up dogs for transport, pledges for dogs on death row, assist with spay/neuter, money for music videos and youtube videos, money for initial t-shirt orders, 5013c fees, and bank account fees).let me know if you need any videos, pictures, or newspaprer articles. I am so honored that you are talking about KAAC!Thanks so very much!!
  • http://social.razoo.com/2012/02/83-of-americans-want-brands-to-support-causes/
  • Bequests were 8 percent of givingCorporate giving (corporations and corporate foundations) was flat - just 5 percent of the totalFoundation support was up but represents only 14 percent of the total
  • YOUTH WHO WERE HIGHLY INVOLVED IN NONPOLITICAL, INTEREST DRIVEN ACTIVITIES WERE MORE THAN 5 TIMES AS LIKELY TOP ENGAGE IN PARTICIPATORY POLITICS, AND FOUR TIMES AS LIKELY TO PARTICIPATE IN ALL POLITCAL ACTS, COMPARED WITH THOSE INFREQUENTLY INVOLVED IN SUCH ACTIVITIES. (source: Participatory Politics)
  • Nonprofit Partnerships with Youth

    1. 1. YOUTH andNONPROFITpartnerships Presented by Lee Fox 08/14
    2. 2. WHAT’S DIFFERENT?
    3. 3. NO “DIGITAL DIVIDES” IN U.S.A. YOUTH WHITE BLACK ASIAN LATINOOwn a desktop or laptop 84 72 95 74computerOwn a cell phone, without 61 60 74 61internet accessOwn a handheld device that 51 64 57 58connects to the internetOwn a gaming device that 47 51 43 50connects to the internetHave access to computer 96 94 98 96that connects to the internet Source: Participatory Politics : New Media Political Action
    4. 4. ONE CLICK TO BROADCAST
    5. 5. IS THIS NEW “POWER” GOOD or BAD
    6. 6. moving from Moments to Movements “Body Peace Treaty” 10M users online petition 14 year old 2012 84,000 signatures 2007people powered campaigns
    7. 7. 35M video views (in first week of release) 5M tweets
    8. 8. Are today’s youth… TRAGICALLY FLAWED? (misunderstood)… or like their avatars…ARE THEY SOMETHING TO “MARVEL” AT?How do we value? Crowd-sourced Generation activists “NEXT”
    9. 9. cause champion as likely to encourage + others to sign a 4x petition or contact a politician! 2x as likely to volunteer! + 2x as likely to ask for donations! 2x as likely to take part in an event! Source: Sortable
    10. 10. Global youth are confident of their power to change the world, and feel it’s their responsibility to do so. I can change the world. I need to make money. ~1.2B youth (13 to 23) = 18% of global population ~76M youth (13 to 23) are not gainfully employed
    11. 11. ISSUES FREEDOM OF SPEECH EDUCATION ACCESS TO HEALTHCARE CANCER OBESITY ACCESS TO LITERACY ENERGY EDUCATION CONSERVATION Source: TBWA / Take Part
    12. 12. Brittany Trilphord 17 years oldSpeaking on behalf of the next generation
    13. 13. Millennial Impact Report
    14. 14. the PROBLEM is… the NEXT GENERATION doesn’t BELIEVE
    15. 15. RELINQUISH CONTROL
    16. 16. The problem is… we have to REDEFINE: ACTIVIST Source: TBWAChiatDay
    17. 17. The good news is… we can ENGAGE:
    18. 18. Provide multiple points of entry
    19. 19. CALL TO ACTION (TRADITIONAL) "The Trust Pyramid“ by John Haydon
    20. 20. FLIP THE TRADITIONAL MODEL "The Passion Pyramid“ by Lee Fox
    21. 21. ImpactCollaborate Learn Share
    22. 22. Age 14 YOUTH MASH-UPS Age 16 Age 14 Baseball $27,000 Children’s child poverty $100,00 eyeglasses HospitalAge 15 photography Age 14 singing singing$4,000 disaster relief Bullying & LGBT youth
    23. 23. Stitching their wounds CRAFTIVISM Noa Mintz, age 12Girls in war-tornSderot (Gaza Strip) Knitting via SKYPE video
    24. 24. Lou Wegner age 15 July 2010acting & singing Oct. 2011animal cruelty 8 Chapters 1,000 Rescues
    25. 25. CO-CREATION =TRANSFORMATION
    26. 26. Why brands are relevant 3 OUT OF 4 YOUNG PEOPLE AGREE THAT COMPANIES HAVE THE MATERIAL RESOURCES TO NEEDED TO SUPPORT SOCIAL CAUSES 83% of Americans say they wish brands would support causes
    27. 27. Think like a “brand” DOES YOUR ORG NEED: *game design *video production *guest blog *technology trainingLauren Foose Julie Zelinger Logan Pazolage 15 bullying age 19 age 12video blogger tech cancer feminism
    28. 28. Co-creation networks
    29. 29. ONLINE ENGAGEMENT =OFFLINE ENGAGEMENT ..
    30. 30. WHY THE ONLINE SOCIAL WORLD MATTERSYoung Adults 18+ are more engaged than traditional activists Social Traditional Activity Media Cause promoter supporter Donate Money 41% 41% Volunteer Time 30% 15% Event Participation 25% 11% Purchasing for a Cause 25% 10% Political Recruiting 22% 5% Petition Recruiting 20% 4% Donation Recruiting 11% 3% Source: TNS Global survey 2010
    31. 31. - Compelling visuals- Clear call to action- Concise mission- Not too much info
    32. 32. YOUTH activate differentlyHOW DO YOU LIKE TO 81% PEER HEAR ABOUT 72% EMAIL VOLUNTEER 55% FACEBOOK OPPORTUNTIIES? 67% WEBSITE 30% DATABASE 43% EVENTS 13% OTHERWant them as your activists? Make your opportunities: 1 social & fun for youth 2 integrate their passions & skills 3 consider “what’s in it for me?”
    33. 33. Show how their skillsand passion can serve the cause and howtheir involvement will make a difference. Convince them they count! EMPOWER INDIVIDUAL ACTION CONSIDER “CROWD- SOURCING”
    34. 34. 7-in-10“activist” 81% were invited by a friend 2:1 GENY who volunteer are more likely to donate
    35. 35. U.S. “GIVING” $298B 2011 U.S. givingHOW DOES THAT TRANSLATE TOYOUTH GIVING?
    36. 36. 75% GENY gave in 2011
    37. 37. 26% GENZ gave in 2011 Source: 2011 Harris Interactive Study
    38. 38. TIPS TO INCREASE PARTICIPATION BY 5X
    39. 39. SHARE Knowledge-sharing is the 1st step towards more familiar forms of action! 71% of college students talk to their friends about social causes. TIP: BE SOCIAL & BE SEEN56% of youth would engage in social causes if they coulddo it with their friends.67% of youth who have interacted with a nonprofit havedone so via facebookOnline visuals photos & videos tend to be morepowerful than wordsEasy to share do you have “social share” buttons?
    40. 40. LEARNBeyond social & fun, youth are going online to learn! TIP: SHARE INFORMATION RESOURCES Shameless self-promotion will be penalized. Your stakeholders are not giving “to you” but “thru you.” Give credit where credit is due retweet, comment back, offer guest-blogging and/or highlight a youth philanthropic mash-up
    41. 41. PARTICIPATE Offer a continuous string of short-term volunteering opportunities. TIP: CALLS TO ACTION MUST BE CLEAR & EASY Get it done with a click. Make sure you’ve got a 1-step process for easy engagement. Mobilize with mobile 63% of all teens say they exchange text messages every day. Don’t SPAM. 58% of youth activists prefer short-term volunteering, though almost half (46%) are happy to continue, so long as they can clearly see their impact.
    42. 42. COLLABORATE 2 in 3 care about social causes because “it’s important to who I am.” TIP: OFFER POSITIONS OF LEADERSHIP 77% of GenY are seeking a seat on a nonprofit board. 48% wish they could apply their professional or academic skills when volunteering Passion-driven communities are directly associated with increased volunteer and charity work.
    43. 43. IMPACT
    44. 44. Make it easy Make it social Make it real Make it countJoin us on facebook: http://bit.ly/cause4KDZJoin us on twitter: @KooDooZEmail us: info@KooDooZ.com

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