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Holly Ross: Getting Social Media Right in 30 Minutes

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The world of social media expands every day, so it can be tough to know exactly where to get started. In addition to offering tools to help you be deliberate and strategic in your approach, this session will review some of the primary components of social media strategy building, online engagement, and how do get started with just 30 minutes per day.

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Holly Ross: Getting Social Media Right in 30 Minutes

  1. 1. Social Media Done Right in Just 30 Minutes a Day<br />#SM4NP<br />
  2. 2. The Steps:<br />Architect your successbuild for strength & Flexibilitymove inkeep it maintained<br />
  3. 3. Step One:<br />Architect your success<br />
  4. 4. A social media strategy map helps your organization think through objectives, audience, content, strategy, tools, and measurement to support your organization’s communications and Internet strategy.<br />Start with Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  5. 5. Strategy Step by Step<br /><ul><li>Objectives
  6. 6. Audience
  7. 7. Integration
  8. 8. Tools and Tactics
  9. 9. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  10. 10. Objective<br /><ul><li>What do you want to accomplish with social media?
  11. 11. Describe how your social media objective supports or links to a specific goal from your organization’s strategic plan</li></li></ul><li>Give Your Social Media Objective An IQ Test! <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  12. 12. Organization Goal: Increase online ticket sales<br />Social Media Goal: Increase online community actions by 25% in one season.<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  13. 13. Strategy Step by Step<br /><ul><li>Objectives
  14. 14. Audience
  15. 15. Integration
  16. 16. Tools and Tactics
  17. 17. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  18. 18. Who must you reach with your social media efforts to meet your objective? Why this target group?<br />Is this a target group identified in your organization’s communications plan?<br />What do they know or believe about your organization or issue? What will resonate with them?<br />What key points do you want to make with your audience?<br />Audience<br />
  19. 19. These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  20. 20. Step Two:<br />BUILD for strength & Flexibility<br />
  21. 21. Strategy Step by Step<br /><ul><li>Objectives
  22. 22. Audience
  23. 23. Integration
  24. 24. Tools and Tactics
  25. 25. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  26. 26. One Way<br />emailsearch engine<br />ads<br />Homebase<br />Web Site<br />AudienceObjective<br />SocialListeningConversation<br />Connecting<br />An Integrated Strategy<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  27. 27. California State Parks Foundation<br /><ul><li> May 2009
  28. 28. 100 Park Closures Imminent
  29. 29. 500 Facebook Fans
  30. 30. Mostly Direct Mail Supports</li></ul>New Strategy:<br />Reach younger supporters to prepare for a ballot initiative to protect California parks. <br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  31. 31. Integrated Components<br />Home Base <br />One Way<br />Social<br />Web site redesign to emphasize:<br /><ul><li>Petition
  32. 32. Facebook
  33. 33. Donations</li></ul>“Urgent Grams” to:<br /><ul><li>High Dollar Donors
  34. 34. Other Members
  35. 35. Prospects
  36. 36. Facebook Welcome Page
  37. 37. Fan Videos on YouTube</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  38. 38. Integrated Looks & Message<br />These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  39. 39. Step Three:<br />Move in<br />
  40. 40. Strategy Step by Step<br /><ul><li>Objectives
  41. 41. Audience
  42. 42. Integration
  43. 43. Tools and Tactics
  44. 44. Measurement</li></ul>These materials are available under the Creative Commons Attribution-NonCommercial 3.0 License.<br />
  45. 45. listening<br />
  46. 46. Listening with rss<br />
  47. 47. Listening with rss<br />
  48. 48. Listening with alerts<br />
  49. 49. Listening with twitter<br />
  50. 50. Listening dashboard<br />
  51. 51. Listening dashboard<br />
  52. 52. joining<br />
  53. 53. Joining with comments<br />
  54. 54. Joining with comments<br />
  55. 55. Joining with signposts<br />
  56. 56. creating<br />
  57. 57. Creating profiles<br />
  58. 58. Creating real profiles<br />
  59. 59. Creating engaging profiles<br />
  60. 60. Creating valuable profiles<br />
  61. 61. Creating content<br />
  62. 62. Strategy Step by Step<br /><ul><li>Objectives
  63. 63. Audience
  64. 64. Integration
  65. 65. Tools and Tactics
  66. 66. Measurement</li></li></ul><li>
  67. 67.
  68. 68. More Resources<br /><ul><li>Allfacebook.com
  69. 69. John Haydon/Inbound Zombie: The Complete Facebook Guide For Small Non-Profits
  70. 70. BethKanter.org
  71. 71. Case Foundation: Social Media 101
  72. 72. Idealware Social Media Decision Making Guide</li></li></ul><li>Resources<br />Templates:<br />Community Map Template: http://bit.ly/DIYcommunity<br />Content Map Template: http://bit.ly/DIYtemplate<br />Metrics Template: http://bit.ly/DIYmetrics<br />Books & Collections:<br />We Are Media: http://wearemedia.org<br />Social by Social: http://socialbysocial.com<br />#SOCIALMEDIA NONPROFIT tweet Book01: http://www.happyabout.com/thinkaha/socialmedianonprofittweet01.php<br />Managing Technology to Meet Your Mission: http://www.amazon.com/Managing-Technology-Meet-Your-Mission/<br />
  73. 73. Thank You!<br />Holly Ross<br />ED / NTEN<br />holly@nten.org<br />Twitter.com/ntenhross<br />Facebook.com/nten.org<br />

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