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Heather McKibbon, Switch Video

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The Power of Animated Video: Join Heather for an interactive and hands-on workshop on how your nonprofit can utilize video to tell the story about your cause in a compelling way. The presentation will cover some simple and do-it-yourself tips and tricks of video storytelling.

Published in: Business, Technology
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Heather McKibbon, Switch Video

  1. 1. 60 SECONDS: How to tell your story and the brain science to make it stick
  2. 2. TWEET @switchvideo
  3. 3. "I have spent 23 years trying to explain what this video explains in 60 seconds" Executive Director of Collingwood General and Marine Hospital Foundation
  4. 4. DIGITAL STORIESWe produce short animated videos that explain what you do.
  5. 5. WHO IS SWITCH?
  6. 6. POWER OF VIDEO
  7. 7. STORIES IGNITE ACTION Information overload leaves us craving meaning.Facts convince the rational mind, not our emotions.
  8. 8. WHY NOT HOW
  9. 9. LEARNlearn.switchvideo.com
  10. 10. BRAIN SCIENCE
  11. 11. 1. SIMPLE
  12. 12. Working memory
  13. 13. Simple Message
  14. 14. Complicated message
  15. 15. 2. VISUAL AND AUDIO
  16. 16. Dual Coding Theory
  17. 17. Auditory Sense DOG
  18. 18. Auditory and Visual Senses DOG
  19. 19. 3. METAPHORES ANALOGIES
  20. 20. Build on Prior Knowledge
  21. 21. QUESTIONS? heather.mckibbon@switchvideo.com learn.switchvideo.com

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