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Guy Steeves: Grow Your Nonprofit with Email & Social Media


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Are you seeking the right strategies, tools and tactics to make your marketing efforts as effective as possible? During this session you’ll learn some simple but powerful tips to help get your messages opened and read, shared and socially visible. And you’ll learn about great tools you can use to help engage with your existing supporters as well as expand your reach to new ones.

Slides from Social Media for Nonprofits- Vancouver | June 25, 2013

Published in: Business, Technology
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Guy Steeves: Grow Your Nonprofit with Email & Social Media

  1. 1. © 2013Grow Your Nonprofitwith Social Media & EmailJune 25th Simple StrategiesSocial Media for Non ProfitsGuy Steeves
  2. 2. © 2013Guy Steeves - backgroundRegional Director – Western CanadaConstant Contact,• constantcontact/Vancouvermetro@guysteeves
  3. 3. © 20123Grow with Constant ContactGet results fast, with affordable, easy-to-use engagement marketingtools and free coaching.Send personalizedemail newsletters andexpand your audiencewith our list-buildingtools.Email MarketingManage your eventsonline: sendinvites, create aneventhomepage, andpromote registration.EventSpotTurn fans into customerswithcoupons, downloads, andcontest on Facebook andget new likes and emailsign-ups.Social CampaignsTransform yourcommunications intoconversations withonline surveys andpolls.Online Survey
  4. 4. © 20135Facebook LinkedIn InstagramTwitter Pinterest YoutubeWHERE ARE YOU TODAY?
  5. 5. © 20136traditional marketingfindkeepconvertnew marketingfindkeepconvertMARKETING HAS CHANGED“Flip The Funnel: Retention is the New Acquisition”-- Joe Jaffe (@jaffejuice)
  6. 6. © 20137ENGAGEMENTthe new word-of-mouth is
  7. 7. © 20138EMAIL IS HARD TO BEAT• lots ofphysical, measurable response• easy to brand withcolors + logos• helps to measureand monetize socialmedia
  8. 8. © 20139FORWARD& SHAREYour new best friends.Make it easy to share.
  9. 9. © 20131038%Source: Litmus, “Email ClientMarket Share,” April 2012
  10. 10. © 2012at its core, marketing is abouteliciting a physical and measureableRESPONSE11
  11. 11. © 201312PHYSICAL, MEASURABLE RESPONSEclick ordownloadcome tothe storeor officeschedulea sessiondonate call
  12. 12. © 2013you can be your authentic self13you have an advantage
  13. 13. © 201314NOW, LATER OR NEVERthree little words that rule your world• who is it “from?”• what’s the “subject?”• when do you send your communication?
  14. 14. © 201315WHO IS IT FROM?winning the battle of prioritieshow will you be most recognizable?CAN-SPAM Actgo to and search “CAN-SPAM”
  15. 15. What % of total Email Opens froma campaign or newsletter arerealized in the 1st hour afterdelivery?A) 09 %B) 15 %C) 18 %D) 24 %Choose 1
  16. 16. © 201317LOOK GREATbrand consistency
  17. 17. © 2013SUBJECT OR HEADLINEwinning the battle of prioritiesSECONDS WORDS TODAY18
  18. 18. © 2013WHEN TO SEND & POSTWHEN TO SEND & POST• for social media• 3-5 times a week is plenty• use automated tools to help• for email• monthly is most common• when are they likely to take action?19
  19. 19. © 20131. divide your list into 3groups of people2. select three days in theweek to test3. send your e-mail, watchfor best responseFIND YOUR BEST DAY20
  20. 20. © 2013FIND YOUR BEST TIME214. use same 3 groupsof people5. select three times onthe day with the bestresults6. send email at 3different times of day
  21. 21. © 201322WHEN TO SEND & POSTbest day best time
  22. 22. © 2013• Lots of physical, measurable response• Easy to brand with colors, logos, etc…• 4x the ROI of direct mail*• Helps to measure and monetize social media• Authentic engagement with a one-to-many toolHighly visible, delivered right to the inbox!email is hard to beat for realmarketing value* Direct Marketing Association23
  23. 23. © 201324• Any day 35 - 67% don’t see images by default• text links get more clicks than buttons• place your logo left or center in email• include company name in text• key action must be above scroll line• do not give too many choices• make all images clickable (and with text labels)PRACTICAL ADVICE
  24. 24. What is the most important singleelement or action for EmailMarketing?Including personal, business, newsletters and e-blasts.A) Time of the dayB) Day of the weekC) Subject lineD) From line
  26. 26. © 201327Q&• constantcontact/Vancouvermetro@guysteeves