Demetrio Maguigad - Getting Your Social Media Strategy off the Ground

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  • Here are some more helpful links from the Workshop:
    http://www.chicagomediaguide.org/learnmore/develop-a-social-media-policy/
    http://communitymediaworkshop.org/mmc2010/2010/04/social-media-policy-a-survival-guide-to-online-social-conversations/
    http://www.chicagomediaguide.org/learnmore/social-media-policy-worksheet/
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Demetrio Maguigad - Getting Your Social Media Strategy off the Ground

  1. 1. Demetrio P Maguigad@npcommunicator
  2. 2. Demetrio P Maguigad@npcommunicator
  3. 3. social media policyDemetrio P Maguigad@npcommunicator
  4. 4. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over timeDemetrio P Maguigad@npcommunicator
  5. 5. culture + voiceDemetrio P Maguigad@npcommunicator
  6. 6. anticipate engagements
  7. 7. sets guidelinesDemetrio P Maguigad@npcommunicator
  8. 8. prevents/responds to crisisDemetrio P Maguigad@npcommunicator
  9. 9. adapts through timeDemetrio P Maguigad@npcommunicator
  10. 10. Control Somewhat Control No ControlOur own website Employees or staff Other people’s websitesAnd blog and blogs Social Media profilesOur own brochures and accounts Comments and reviews on other people’sOur mission Other people’s websites and blogs comments on our blogOur messages or social pages Reactions or responses to services, products orOur Policies Search brand… Things we have … Things we can … Things we can notthe power to create influence but may not influence or makeand make absolute have the final say on… decisions on…decisions on…
  11. 11. People + Rules + GuidelinesDemetrio P Maguigad@npcommunicator
  12. 12. social media policy• Identifies the organization’s culture and voice• Anticipates audience engagement• Sets guidelines for online engagement on social communications technology• Prevents and responds to communications crisis• Adapts over timeDemetrio P Maguigad@npcommunicator
  13. 13. thank youDemetrio P Maguigad@npcommunicator

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