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Fundraising in 2016: A Millennial’s Voice

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Explore the generational, cultural, and technological revolution that's changing our world and learn tactical skills that will increase the effectiveness and sustainability of your fundraising strategies. Roderick Campbell, one of Silicon Valley's brightest social-impact entrepreneurs, will be your unpredictable and amusing guide.

Published in: Marketing
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Fundraising in 2016: A Millennial’s Voice

  1. 1. It’s 2015.
  2. 2. We’re All Millennials
  3. 3. Technology Adoption
  4. 4. 2015 Technology Adoption
  5. 5. 2015 Nonprofits Technology Adoption
  6. 6. 2015 Nonprofits Technology Adoption
  7. 7. Where do your supporters live?
  8. 8. Nonprofit Email Social Stories Stories Donations Donations
  9. 9. How do we connect?
  10. 10. Community Supporters Advocates Donors Champions Conversion Funnel
  11. 11. Community (unaware) Supporters (aware) Advocates (sharing) Donors (giving) Champions (raising) Conversion Funnel Exposure to Stories and Impact
  12. 12. Community reading Supporters liking Advocates sharing Donors giving Champions fundraising Conversion Triggers
  13. 13. How Sustainable Are You?
  14. 14. Sustainable?
  15. 15. Sustainable. $ $+ =
  16. 16. In Real Life
  17. 17. Kickstarter 2014 CommitChange 2015
  18. 18. Kickstarter 2014 CommitChange 2015
  19. 19. Kickstarter 2014 CommitChange 2015
  20. 20. Kickstarter 2014 CommitChange 2015
  21. 21. Kickstarter 2014 CommitChange 2015
  22. 22. Kickstarter 2014 CommitChange 2015 Raised $620,412 One-Time Funds
  23. 23. Kickstarter 2014 CommitChange 2015 Raised $620,412 One-Time Funds Raised $168,480 One-Time Funds
  24. 24. Kickstarter 2014 CommitChange 2015 Raised $620,412 One-Time Funds Raised $168,480 One-Time Funds Plus... $768,000 Annual-Recurring
  25. 25. tinyurl.com/sustain2016 #CommitChange

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