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SOCIALFUNDRAISINGEMPOWERINGSUPPORTERS TOBECOME HEROES

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NEW SCHOOLIS ACTUALLYTHE OLDEST OFSCHOOLS.Art director Alexis Persani. Photographer Leo Caillard.

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SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT

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YOU ARE NOT THEHERO OF THESTORY.

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WHAT IS THE ADVENTURE YOUARE CALLING YOUR HEROESTO?• It is bigger than youand your work andtaps into things like:– Meaning– Purpose– Community– Connection

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WHAT IS THE SPECIAL GIFTTHAT YOU POSSESS AND CANGIVE?• Is a creative wildcardthat could be a:– Platform– Piece of technology– Tool kit they can buildoff– Financial match– Other incentive

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WHAT ARE YOU LIKE AND HOW DO YOUHELP?• You have apersonality that helpsand can be:– Inspiring– Fun– Smart– Encouraging– Rebelious

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SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT

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#2 DEFINE SUCCESS• 1 Goal• 1 – 3 Objectives• 1 – 3 metrics or Key PerformanceIndicators (KPI)

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Art director Alexis Persani. Photographer Leo Caillard.CHOOSE ONEMETRIC THATMATTERS TOSIMPLIFY ANDFOCUS IN ONWHAT IS MOSTIMPORTANT.

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SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT

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#3 PROVIDE STRUCTURE• What do people do?• For how long?• To do what?• How do they do it?

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ANCHORFUNDRAISINGCAMPGINS TOBE 30 DAYS ORLESS.Art director Alexis Persani. Photographer Leo Caillard.

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#3 PROVIDE STRUCTURESocial FundraisingTools• Chimp• FundRazr• Peer Giving Solutions• ArtezCommunication Tools• Hootsuite• MailChimp• UnBounceMeasuring Tools• Google Analytics• Hootsuite• KISS Metrics

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Art director Alexis Persani. Photographer Leo Caillard.CHOOSETHE BESTTOOLS FORTHEM NOTFOR YOU.

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SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT

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#4 Give Support200 Visit20 Sign Up10 Set Up5 Do2 Succeed1 SuperstarThis is the reality so beproactive and:• Use nudges• Give examples• Encourage• Think service• Share their stories• Thank, thank, thank

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FUN TIPYOUR HEROESHAVE TO SENDEMAILS TO GETDONATIONS.

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DALIT FREEDOM NETWORK”WHAT WILL YOU DO FOR FREEDOM”CAMPAIGN SOCIAL FUNDRAISING CASESTUDY

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START WITHSTORY

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DEFINE SUCCESS• One Metric That Matters:# of Donations• Engagement– 15 Active Fundraisers (5pre, 10 post)– 100 Email Sign Ups• Fundraising– 100 Donations– $25,000/$50,000Raised/Total With Match• Awareness– 25% Traffic Increase– 2,000 Facebook “Likes”

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PROVIDE STRUCTUREDo something forfreedom and every$150 you raise beforeMay 31 will be matchedto provide education for2 Dalit children foranother year.

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PROVIDE STRUCTURE• Peer Giving Solutions• UnBounce• MailChimp• eTapestry• Hootsuite• Google analytics

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GIVE SUPPORT• Community Manager• Special support email• Tips and examples• Trigger emails• Shared stories

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END RESULT• Engagement– 11 Active Fundraisers (1pre, 10 post)– 63 Email Sign Ups• Fundraising– 124 online donations (59secured by fundraisers)– $61,000/$111,000Raised/Total With Match• Awareness– 120% Traffic Increase– 800 Facebook “Likes”

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YOU CANEMPOWER YOURSUPPORTERS TOBECOME HEROES.