SOCIALFUNDRAISINGEMPOWERINGSUPPORTERS TOBECOME HEROES
NEW SCHOOLIS ACTUALLYTHE OLDEST OFSCHOOLS.Art director Alexis Persani. Photographer Leo Caillard.
SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
YOU ARE NOT THEHERO OF THESTORY.
WHAT IS THE ADVENTURE YOUARE CALLING YOUR HEROESTO?• It is bigger than youand your work andtaps into things like:– Meaning...
WHAT IS THE SPECIAL GIFTTHAT YOU POSSESS AND CANGIVE?• Is a creative wildcardthat could be a:– Platform– Piece of technolo...
WHAT ARE YOU LIKE AND HOW DO YOUHELP?• You have apersonality that helpsand can be:– Inspiring– Fun– Smart– Encouraging– Re...
SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
#2 DEFINE SUCCESS• 1 Goal• 1 – 3 Objectives• 1 – 3 metrics or Key PerformanceIndicators (KPI)
Art director Alexis Persani. Photographer Leo Caillard.CHOOSE ONEMETRIC THATMATTERS TOSIMPLIFY ANDFOCUS IN ONWHAT IS MOSTI...
SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
#3 PROVIDE STRUCTURE• What do people do?• For how long?• To do what?• How do they do it?
ANCHORFUNDRAISINGCAMPGINS TOBE 30 DAYS ORLESS.Art director Alexis Persani. Photographer Leo Caillard.
#3 PROVIDE STRUCTURESocial FundraisingTools• Chimp• FundRazr• Peer Giving Solutions• ArtezCommunication Tools• Hootsuite• ...
Art director Alexis Persani. Photographer Leo Caillard.CHOOSETHE BESTTOOLS FORTHEM NOTFOR YOU.
SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
#4 Give Support200 Visit20 Sign Up10 Set Up5 Do2 Succeed1 SuperstarThis is the reality so beproactive and:• Use nudges• Gi...
FUN TIPYOUR HEROESHAVE TO SENDEMAILS TO GETDONATIONS.
DALIT FREEDOM NETWORK”WHAT WILL YOU DO FOR FREEDOM”CAMPAIGN SOCIAL FUNDRAISING CASESTUDY
START WITHSTORY
DEFINE SUCCESS• One Metric That Matters:# of Donations• Engagement– 15 Active Fundraisers (5pre, 10 post)– 100 Email Sign ...
PROVIDE STRUCTUREDo something forfreedom and every$150 you raise beforeMay 31 will be matchedto provide education for2 Dal...
PROVIDE STRUCTURE• Peer Giving Solutions• UnBounce• MailChimp• eTapestry• Hootsuite• Google analytics
GIVE SUPPORT• Community Manager• Special support email• Tips and examples• Trigger emails• Shared stories
END RESULT• Engagement– 11 Active Fundraisers (1pre, 10 post)– 63 Email Sign Ups• Fundraising– 124 online donations (59sec...
YOU CANEMPOWER YOURSUPPORTERS TOBECOME HEROES.
Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes
Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes
Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes
Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes
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Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes

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Your supporters are the hero of the story. Your job is to call them to adventure and help them on their quest by providing the structure and support they need. Looking at examples and a real world case study, you’ll learn how you can start with story, define success, provide structure and give support to reach more people and raise more money through social fundraising.

Slides from Social Media for Nonprofits- Vancouver | June 25, 2013

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  • Noisy. Trust and people you know cut through the noise and lend trust.Technology. Tools can get you started easily and reach people you could never reach and do at a scale that was impossible.
  • Hero: Mentor: fun, cool, encouragerAdventure: live a life with meaning worth livingGift: 100%, my.charitywater.org, proofMoral: meaning
  • Hero:Mentor:Adventure:Gift:
  • Hero:Mentor:Adventure:Gift:
  • Hero:Mentor:Adventure:Gift:
  • Raise $10,000 in 3 months to build a school in Uganda by asking 30 friends to give $3.33/day for 90 days
  • Hero:Mentor:Adventure:Gift:Adventure:End slaveryBrand Role:It is our duty, our calling, to fight for the oppressed.Special Gift:Matching donationFundraising page & support
  • 11 fundraisers got more donations online in 2 months than the entire organization normally gets in 3 monthsCampaign got more donations online in 2 months than the entire organization normally gets in 6 months
  • Brady Josephson: Social Fundraising - Empowering Supporters to Become Heroes

    1. 1. SOCIALFUNDRAISINGEMPOWERINGSUPPORTERS TOBECOME HEROES
    2. 2. NEW SCHOOLIS ACTUALLYTHE OLDEST OFSCHOOLS.Art director Alexis Persani. Photographer Leo Caillard.
    3. 3. SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
    4. 4. YOU ARE NOT THEHERO OF THESTORY.
    5. 5. WHAT IS THE ADVENTURE YOUARE CALLING YOUR HEROESTO?• It is bigger than youand your work andtaps into things like:– Meaning– Purpose– Community– Connection
    6. 6. WHAT IS THE SPECIAL GIFTTHAT YOU POSSESS AND CANGIVE?• Is a creative wildcardthat could be a:– Platform– Piece of technology– Tool kit they can buildoff– Financial match– Other incentive
    7. 7. WHAT ARE YOU LIKE AND HOW DO YOUHELP?• You have apersonality that helpsand can be:– Inspiring– Fun– Smart– Encouraging– Rebelious
    8. 8. SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
    9. 9. #2 DEFINE SUCCESS• 1 Goal• 1 – 3 Objectives• 1 – 3 metrics or Key PerformanceIndicators (KPI)
    10. 10. Art director Alexis Persani. Photographer Leo Caillard.CHOOSE ONEMETRIC THATMATTERS TOSIMPLIFY ANDFOCUS IN ONWHAT IS MOSTIMPORTANT.
    11. 11. SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
    12. 12. #3 PROVIDE STRUCTURE• What do people do?• For how long?• To do what?• How do they do it?
    13. 13. ANCHORFUNDRAISINGCAMPGINS TOBE 30 DAYS ORLESS.Art director Alexis Persani. Photographer Leo Caillard.
    14. 14. #3 PROVIDE STRUCTURESocial FundraisingTools• Chimp• FundRazr• Peer Giving Solutions• ArtezCommunication Tools• Hootsuite• MailChimp• UnBounceMeasuring Tools• Google Analytics• Hootsuite• KISS Metrics
    15. 15. Art director Alexis Persani. Photographer Leo Caillard.CHOOSETHE BESTTOOLS FORTHEM NOTFOR YOU.
    16. 16. SOCIAL FUNDRAISINGROADMAP#1 STARTWITH STORY#2 DEFINESUCCESS#3 PROVIDESTRUCTURE#4 GIVESUPPORT
    17. 17. #4 Give Support200 Visit20 Sign Up10 Set Up5 Do2 Succeed1 SuperstarThis is the reality so beproactive and:• Use nudges• Give examples• Encourage• Think service• Share their stories• Thank, thank, thank
    18. 18. FUN TIPYOUR HEROESHAVE TO SENDEMAILS TO GETDONATIONS.
    19. 19. DALIT FREEDOM NETWORK”WHAT WILL YOU DO FOR FREEDOM”CAMPAIGN SOCIAL FUNDRAISING CASESTUDY
    20. 20. START WITHSTORY
    21. 21. DEFINE SUCCESS• One Metric That Matters:# of Donations• Engagement– 15 Active Fundraisers (5pre, 10 post)– 100 Email Sign Ups• Fundraising– 100 Donations– $25,000/$50,000Raised/Total With Match• Awareness– 25% Traffic Increase– 2,000 Facebook “Likes”
    22. 22. PROVIDE STRUCTUREDo something forfreedom and every$150 you raise beforeMay 31 will be matchedto provide education for2 Dalit children foranother year.
    23. 23. PROVIDE STRUCTURE• Peer Giving Solutions• UnBounce• MailChimp• eTapestry• Hootsuite• Google analytics
    24. 24. GIVE SUPPORT• Community Manager• Special support email• Tips and examples• Trigger emails• Shared stories
    25. 25. END RESULT• Engagement– 11 Active Fundraisers (1pre, 10 post)– 63 Email Sign Ups• Fundraising– 124 online donations (59secured by fundraisers)– $61,000/$111,000Raised/Total With Match• Awareness– 120% Traffic Increase– 800 Facebook “Likes”
    26. 26. YOU CANEMPOWER YOURSUPPORTERS TOBECOME HEROES.

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