Social Media + Social Data = Fundraising Success

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Susan Chavez, Fundraising & Social Media Consultant
Is your organization using social media to acquire valuable information on potential donors and grantmakers? Learn how social networks can help you find insights your organization can use to inform the way you attract donors and grantmakers, catapulting your fundraising campaigns forward!

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Social Media + Social Data = Fundraising Success

  1. 1. Susan Chavez, Marketing & Communications Consultant Social Media + Social Data = Fundraising Success
  2. 2. Social media is...
  3. 3. Really? Are you listening?
  4. 4. 46% Facebook fan & 264% Twitter followers growth In 2012, online revenue increased by 21% 33% of online donations are driven by email Monthly giving revenue grew 43% • • • • Consider...
  5. 5. Tell me about yourself...
  6. 6. Publicly available & easy to access Real time / Current CRM? • • • Social Data
  7. 7. Emails Campaign landing pages Access Highlight Incentivize • • • • • Strategies
  8. 8. Minority Influential All over social media Creators • • • • Super Connector
  9. 9. • • • Share Influential within their network Active on social media Engagers
  10. 10. • Active on 1-2 social networks Prefer networking within smaller circle Quiet • • Majority • Lurker
  11. 11. First-impression is key Ladder of engagement • • Newbie
  12. 12. Foundations are staffed by people!
  13. 13. 10% accessed funder Facebook pages • up from 16% in 2011 38% of grantees reported not knowing whether funders use social media • 18% of grantees engaged with funders in 2012 • • Nonprofit Grantee use of Funder Social Media
  14. 14. Listening dashboard Email Subscription RSS Share Comment • • • • • Ways to Engage with Funders
  15. 15. • Connect with supporters based on who they are and where they are Engage with funders as you would individual supporters Identify who your supporters are • • Listen and pay attention • Wrap-Up
  16. 16. “Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community.” Blackbaud. June 2012. “Grantees’ Limited Engagement with Foundations’ Social Media.” Center for Effective Philanthropy. 2012. "2013 eNonprofit Benchmarks Study.” M&R Strategic Services & NTEN: The Nonprofit Technology Network. 2012 • • • References
  17. 17. Thank You!

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