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Fun in Social MediaFun in Social Media:Social Media Games and Celebritiesas Social Media AssetsPresented by:Kevin Lee, We-...
Emotion and MarketingMarketing is about changing attitudes andbehaviors. Both positive and negativemessages play a role in...
Don’t forget MobileIncreasing % of social media action occurson mobile devices:• Smartphones• Tablets
The simplest form of funA simple mention, comment or “Like” is thebeginning of feedback and reinforcement forsupporters.Ho...
Celebrities (Twitter and Traditional)Followers are great but considerKlout, Kred and in our opinion upwardinfluence
Celebrities (navigating influence)Upward influence is the holy grail:
Celebrities, Learnings from #MillionDimesCelebrity and # of followers (2.6 million forexample) are not necessarily correla...
Celebrities, Learnings from #MillionDimesWhen the celebrity “gets it”their followers often don’t.Never assume that usersha...
Celebrities, Learnings from Deal of theDayFans (from personal accounts can rallythe celebrity.This follower (works for the...
Brands are special celebritiesA cause got a brand to retweet.
Celebrities often have favorite causesAnd sometimes they’ll work for you, thecause.
"I’m Gonna Be Your Friend"
Bob Marley: “I’m Gonna Be Your Friend”
16
Gaming, Gamification and GamesThe three terms are used somewhat interchangeably butthere are nuances.• Gaming is the proce...
Gamification elementsNonprofits need to consider whether they can makeexisting tasks (that help the cause) feel more likeg...
Fastathon Live
Promotions (keep in line with your brand)Promotions are rife with potential legal ramifications(particularly contests and ...
What I’m Excited AboutWe-Care.com is expanding beyond apassive micro – donation platform into acause marketing and communi...
Fun in Social Media#THANKYOUFun in Social Media:Social Media Games and Celebritiesas Social Media AssetsPresented by:Kevin...
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets
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Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets

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Kevin Lee & Ettore Rosetti: Social Media Games and Celebrities as Social Media Assets

  1. 1. Fun in Social MediaFun in Social Media:Social Media Games and Celebritiesas Social Media AssetsPresented by:Kevin Lee, We-Care.comEttore Rossetti, Save the ChildrenConference: Social Media for Non-Profits
  2. 2. Emotion and MarketingMarketing is about changing attitudes andbehaviors. Both positive and negativemessages play a role in stimulatingemotional response, but what about fun?:• Mentions• Celebrities• Promotions• Games / Gaming / Gamification /Rewards
  3. 3. Don’t forget MobileIncreasing % of social media action occurson mobile devices:• Smartphones• Tablets
  4. 4. The simplest form of funA simple mention, comment or “Like” is thebeginning of feedback and reinforcement forsupporters.However these forms of reinforcement aregenerally labor intensive so consider:• Delegation• Filters• Frequency• Differences in platform (who sees what)
  5. 5. Celebrities (Twitter and Traditional)Followers are great but considerKlout, Kred and in our opinion upwardinfluence
  6. 6. Celebrities (navigating influence)Upward influence is the holy grail:
  7. 7. Celebrities, Learnings from #MillionDimesCelebrity and # of followers (2.6 million forexample) are not necessarily correlatedwith savvy Twitter behavior:• What is wrong with this tweet?
  8. 8. Celebrities, Learnings from #MillionDimesWhen the celebrity “gets it”their followers often don’t.Never assume that usershave a clue. The levelof understanding ofTwitter best practices islow.
  9. 9. Celebrities, Learnings from Deal of theDayFans (from personal accounts can rallythe celebrity.This follower (works for the cause)convinced celebto retweet.
  10. 10. Brands are special celebritiesA cause got a brand to retweet.
  11. 11. Celebrities often have favorite causesAnd sometimes they’ll work for you, thecause.
  12. 12. "I’m Gonna Be Your Friend"
  13. 13. Bob Marley: “I’m Gonna Be Your Friend”
  14. 14. 16
  15. 15. Gaming, Gamification and GamesThe three terms are used somewhat interchangeably butthere are nuances.• Gaming is the process of playing games• Games of skill• Games of chance• Time Wasters• Puzzles• Gamification is the use of game-thinking and gamemechanics in a non-game context in order to engageusers and solve problems.(Wikipedia).• Most games fail to maintain momentum, so havereasonable expectations.
  16. 16. Gamification elementsNonprofits need to consider whether they can makeexisting tasks (that help the cause) feel more likegames. Then layer on elements of gamification• Rewards• Points / virtual currency• Achievement badges or levels• Filling of a progress bar (individual or teams)• Social Benefits (bragging rites)• The feeling like they are getting as much as they give(including psychic benefit)
  17. 17. Fastathon Live
  18. 18. Promotions (keep in line with your brand)Promotions are rife with potential legal ramifications(particularly contests and sweepstakes).• Seek legal counsel• Keep promotions in line with your brand and message• Consider both platform-specific and cross platformpromos:• Twitter parties• Facebook promos with apps• What’s your activation strategy?Simple is better (lesson learned by #MillionDimes)
  19. 19. What I’m Excited AboutWe-Care.com is expanding beyond apassive micro – donation platform into acause marketing and communicationsplatform. We value your thoughts on:• Social Media Amplification• Intersection of Cause Marketing andSocial Media• The application of gamification to thecelebrity – charity link
  20. 20. Fun in Social Media#THANKYOUFun in Social Media:Social Media Games and Celebritiesas Social Media AssetsPresented by:Kevin Lee, We-Care.comEttore Rossetti, Save the ChildrenConference: Social Media for Non-Profits

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