Who I am:
Susan Tenby
@suzboop
Director of Community and
Partnerships, Caravan Studios
susan@caravanstudios.org
@caravanst...
Who Is TechSoup Global?
TechSoup Global is
working towards the day when every
nonprofit, library, and social benefit
organ...
http://www.caravanstudios.org
@CaravanStudios
About Caravan Studios
Caravan Studios is a division of TechSoup Global.
We believe technology can intervene to solve probl...
Creating a dense network of influencers:
Finding out what they talk about
Listening to them
Engagement
And some
protips to...
Netvibes to Listen
Find your influencers
Where are they? What are they talking about?
Find the influencers near you & invite them in
There are 12
followers within 5
miles of our office
And I hadn’t
followed
t...
Join tweetchats, learn hashtags, use them, not
more than two, then listen to them in a
dashboard
Creating a Dense Network
“Imagine one society in which extended kin groups live in separate villages
at considerable dista...
Not a
dense network
Dense
Network
Using Network Intelligence to reach more ppl
• A broadcast network = many people repeating each other, not
connected to ea...
Getting yourself embedded in a community
that you’re not affiliated with
A fave can equal a follow, especially if you
tweet @ them
Received follow, fave, and RT within one min
of the tweet
If you want an org to follow you
• Sometimes tweeting from a personal account about something other
than the initial reaso...
How to turn a tweet into a
meeting/meaningful connection
Flattering Twitter list names
Find those who are triple threats
• Those that like you in several places
• Scoop.it
• Slideshare
• Twitter (Fav, Follow, ...
They listed you, they fave’d you: They like you!
Mentioned Al Franken, but
put the fact that it was a
RT at the end
Pro-tip:
Blog: Updates/Events
• Use your blog to:
• Curate
• Post events
• Post news/updates
• Holding place -what you’re ...
Pro-tip: Most share-to widgets
don’t allow tagging on FB/Twitter
If you can, go in and edit your posts to
tag, so you don’...
Remember to include some
visual content to stand out
in a tweetstream
Pro-tip: Tweet in
native twitter and
via dashboards
Pro-tip: RT in twitter vs RT on a dashboard &
why?
Hitting the RT button (sometimes) in native twitter is good for two
rea...
Pro-tip: Always double-check a twitter handle
before you tweet at them
Susan Tenby
Susan@caravanstudios.org
Slideshare.net/suzboop
@suzboop
susan@susantenby.com
Birthday Handstand in a bar, in
...
Building Strong & Vibrant Online Communities to Engage with your Stakeholders
Building Strong & Vibrant Online Communities to Engage with your Stakeholders
Building Strong & Vibrant Online Communities to Engage with your Stakeholders
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Building Strong & Vibrant Online Communities to Engage with your Stakeholders

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Susan Tenby, Director of Social Community & Strategic Partnerships, Caravan Studios
@suzboop

This session will demonstrate how to create a community from the ground-up, with a dense network of member evangelists when you don't even have a product yet. Susan will teach you tools and techniques with a high-engagement approach across social media, email, forums, and products to grow your organization.

Published in: Social Media, Technology
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Building Strong & Vibrant Online Communities to Engage with your Stakeholders

  1. 1. Who I am: Susan Tenby @suzboop Director of Community and Partnerships, Caravan Studios susan@caravanstudios.org @caravanstudios @safenightapp Doing freestanding handstands without the wall was a personal goal for over 20 years
  2. 2. Who Is TechSoup Global? TechSoup Global is working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential.
  3. 3. http://www.caravanstudios.org @CaravanStudios
  4. 4. About Caravan Studios Caravan Studios is a division of TechSoup Global. We believe technology can intervene to solve problems. We work with communities to design responses to the issues about which they care the most. We start with community and end with a solution.
  5. 5. Creating a dense network of influencers: Finding out what they talk about Listening to them Engagement And some protips to make you look better
  6. 6. Netvibes to Listen
  7. 7. Find your influencers
  8. 8. Where are they? What are they talking about?
  9. 9. Find the influencers near you & invite them in There are 12 followers within 5 miles of our office And I hadn’t followed them yet! And this is what they tweet about
  10. 10. Join tweetchats, learn hashtags, use them, not more than two, then listen to them in a dashboard
  11. 11. Creating a Dense Network “Imagine one society in which extended kin groups live in separate villages at considerable distances from one another. Most ‘texture’ of the society will be one in which individuals have strong ties to relatively small numbers of others in local ‘clusters.’ Compare this to a society where a large portion of the population lives in a single large city. Here, the ‘texture’ of social relations is quite different -- individuals may be embedded in smaller nuclear families of mating relations, but have diverse ties to neighbors, friends, co-workers, and others.” - Robert A. Hanneman (Department of Sociology, University of California, Riverside
  12. 12. Not a dense network
  13. 13. Dense Network
  14. 14. Using Network Intelligence to reach more ppl • A broadcast network = many people repeating each other, not connected to each other • Top people are most repeated • Goal is to make your network more dense by making interactions
  15. 15. Getting yourself embedded in a community that you’re not affiliated with
  16. 16. A fave can equal a follow, especially if you tweet @ them
  17. 17. Received follow, fave, and RT within one min of the tweet
  18. 18. If you want an org to follow you • Sometimes tweeting from a personal account about something other than the initial reason you wanted to connect is a good approach:
  19. 19. How to turn a tweet into a meeting/meaningful connection
  20. 20. Flattering Twitter list names
  21. 21. Find those who are triple threats • Those that like you in several places • Scoop.it • Slideshare • Twitter (Fav, Follow, RT, mention) • Facebook (Like, share, comment, tag)
  22. 22. They listed you, they fave’d you: They like you!
  23. 23. Mentioned Al Franken, but put the fact that it was a RT at the end
  24. 24. Pro-tip: Blog: Updates/Events • Use your blog to: • Curate • Post events • Post news/updates • Holding place -what you’re working on None of this is very flattering On-the-fly posts with pics should be in Social Media
  25. 25. Pro-tip: Most share-to widgets don’t allow tagging on FB/Twitter If you can, go in and edit your posts to tag, so you don’t look like an amateur
  26. 26. Remember to include some visual content to stand out in a tweetstream Pro-tip: Tweet in native twitter and via dashboards
  27. 27. Pro-tip: RT in twitter vs RT on a dashboard & why? Hitting the RT button (sometimes) in native twitter is good for two reasons: 1. it saves characters, if the tweet is already long (you save the RT + the letters in the username) 2. it provides visual content, rather than just text, on the actual twitter page
  28. 28. Pro-tip: Always double-check a twitter handle before you tweet at them
  29. 29. Susan Tenby Susan@caravanstudios.org Slideshare.net/suzboop @suzboop susan@susantenby.com Birthday Handstand in a bar, in my favorite jumpsuit Animal Belt once belonged to Beverly Sills!

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