Marrying Mobile with Social

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Ritu Sharma, CEO & Co-Founder, Social Media for NonprofitsTwitter Handle: @ritusharma1
Mobile is the next evolution in the social and communications space. This simple and interactive session will provide tactical and practical tips on how your nonprofit can engage and retain stakeholders on this platform. The session will cover the basics of mobile and how to prepare various assets in mobile friendly environment.

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Marrying Mobile with Social

  1. 1. Marrying Mobile with Social Ritu Sharma Executive Director Social Media for Nonprofits #SM4NP
  2. 2. Have a Cell Phone in the US Social Networking on Mobile Devices Texted a Charitable Donation via Phone Emails Opened on Mobile Devices Exclusively use their Cell Phone to Go Online Have a Smart Phone 91% 63% 9% 65% 47% 58% Why Mobile Stats from Pew Research Internet Project: www.pewinternet.org
  3. 3. How Can Your Nonprofit Be Mobile- Ready?
  4. 4. Responsive Website Design Adjusts to Screen CSS/Stacks Website
  5. 5. Mobile Friendly Newsletter • Single Column or Responsive • Smaller & Fewer Images • Low Scroll • Keep it Short!
  6. 6. Email Providers
  7. 7. SMS • 97% of mobile phones are text enabled • 99% of text messages are read Stats & Graphics from Sam McKelvie, Mobile Commons
  8. 8. SMS Applications Programs Engagement Advocacy Fundraising
  9. 9. SMS Examples
  10. 10. SMS Examples
  11. 11. SMS Examples
  12. 12. SMS Providers
  13. 13. Mobile Events • Event Apps for Maps & Program • Mobile Auctions • Live Surveys & Polls • Mobile Check-In
  14. 14. Mobile Events
  15. 15. Mobile Events
  16. 16. Event App Providers Live Polling Program Guidebooks/Apps
  17. 17. Mobile Payment Providers
  18. 18. Mobile Auction Providers
  19. 19. Recap Responsive Website Mobile Friendly Newsletter SMS Mobile Events

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