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Effective Campaign Fundraising: QMed Knowledge Foundation

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Vasumathi Sriganesh, Founder/cEo, QMed Knowledge Foundation

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Effective Campaign Fundraising: QMed Knowledge Foundation

  1. 1. LEARNING FROM YOURLEARNING FROM YOUR CHALLENGES IN FUNDCHALLENGES IN FUND RAISINGRAISING Vasumathi Sriganesh QMed Knowledge Foundation info@qmedkf.org.in
  2. 2. THE BASES OF OUR CHALLENGES
  3. 3. WE TEACH THEM How to find relevant, focused medical information online Empower the community Deliver ‘evidence based’ healthcare (what really works) Target: health workers Beneficiaries – the whole public
  4. 4. BASES: CHALLENGES Questions / assumptions of potential funders Doesn’t everyone know how to Google??? Training??? Your audience can pay!!
  5. 5. FUNDRAISING Online OR Offline IS hard work!! Challenges Actual work…+
  6. 6. ONLINE FUNDRAISING: CHALLENGES & MANAGING THEM Costs involved for Payment Gateways Paypal - ‘Not for NGOs’ (At that time)
  7. 7. EMAIL RECIPIENTS – READING PATTERNS Very few – read the whole mail Some read & forget    Majority do not check junk mail SOME – read just the appeal and WANT to give   
  8. 8. SENDING EMAILS Bulk mailing software (eg MailChimp) Personalized Emails
  9. 9. NO RESPONSE TO EMAIL?
  10. 10. DONORS – MY EXPERIENCE Some give ONLY to specific causes, but… With some – you CAN ask for large amounts Be prepared: - Lower - Higher – unexpected!
  11. 11. HOW DOES ONE ASK AGAIN? OCCASIONS! Doctors Day / Nurses Day / Celebrations / Festivals Get creative!
  12. 12. PLEASANT EXPERIENCES
  13. 13. WHAT I LEARNED OVERALL FEEL the importance of your project – Radiate it! WORK AT: Regular Planning Monitoring Evaluation
  14. 14. AND AM STILL LEARNING… HOW to ask (better) How to exploit social media / Fund raising portals / CSR options and more!
  15. 15. I KNOW – I HAVE AND I will tread the PATH with a smile and passion!

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