Walt Disney: The Background <br />Founded on October 16, 1923 by brothers Walt and Roy Disney as an animation studio<br />One of the biggest Hollywood Studios<br />Licensor of:<br /> - 11 theme parks <br /> - Several television networks, including ABC <br /> and ESPN<br />
Headquarters and primary production facilities The Walt Disney Studios in Burbank, California<br />It has been a component of the Dow Jones Industrial Average since May 6, 1991<br />Mickey Mouse serves as the official <br /> mascot of The Walt Disney <br /> Company <br />
Mickey Mouse<br />Mickey Mouse was created in<br />1928 by Walt Disney and Ub<br />Iwerks and voiced by Walt Disney<br />Birthday: November 18, 1928<br />Comic animal cartoon character<br />Icon for The Walt Disney Company<br />Mickey Mouse one of the most recognizable symbols in the world<br />
Walt Disney Studio<br /> - To serve the current innovation of the entertainment<br /> industry<br />Parks and Resorts<br /> - A place “ Where Dreams Come True”<br />- Disneyland Resort, Anaheim California<br />- Walt Disney World Resort, Lake Buena Vista, Florida<br /> - Tokyo Disney Resort, Urayasu, Chiba<br /> - Disneyland Resort Paris, Marne La Valle, France<br />- Hong Kong Disneyland, Penny’s Bay, Lantau Island<br />Walt Disney: Strategies<br />
Disney Consumer Products<br /> - Disney Consumer Products and affiliates<br />(DCP) extend the Disney brand <br /> - Toys, books, magazines, interactive games, <br /> foods and beverages, stationery, electronics <br />and fine art<br />Walt Disney: Strategies<br />
Disney Interactive Media Group<br /> - Responsible for the creation and delivery of <br />Disney branded interactive entertainment <br />and informational content across multiple <br />platforms such as:<br />i) online<br /> ii) mobile and video game <br />Walt Disney: Strategies<br />
Walt Disney Internal Environment<br /><ul><li> Walt Disney diversify its operations to decreasing sales in product lines into home video, film, merchandise, radio broadcasting, net-work television and theme parks.
Disney dominates family entertainment market and focused market diversification to cover a wide array of products and services.</li></li></ul><li>Walt Disney External Environment<br /><ul><li> Disney interactive media group intro a media kit web site for their customer to source for information about advertising on Disney’s family of sites.
The movie business and the network – television departments faced competition by new cartoon figures appears everyday in tv shows or movie theaters overseas. </li></li></ul><li>Walt Disney: Competitive Advantages<br />A collection of vibrant and creative engines<br />- Manage in a consistent and integrated way <br />Combination of assets and management philosophy <br />Quality<br />Value<br />
Walt Disney: Financial Performance<br /> The following table summarizes the fourth quarter and full year results for fiscal 2010 and 2009 (in millions, except per share amounts):<br />
Competitor: Warner Brothers<br />A fully integrated, broad-based entertainment company<br />Global leader in the creation, production, distribution, licensing and marketing in their related businesses, across all current and emerging media and platforms.<br />The company stands at the forefront of every aspect of the entertainment industry such as:<br /> - Feature film, TV and home entertainment production - Worldwide distribution to DVD, digital distribution,<br /> and animation<br />- Comic books, licensing, international cinemas and <br /> broadcasting<br />
Walt Disney: In Future<br />Develop new business models to levitate the risks associated with them<br />Overcome 2 entertainment industry’s challenges:<br /> - File sharing<br /> - Copyright infringement<br />Adapt and change their management system in order to integrate into the digital age<br />Follow its philosophy to make people happy<br />Recognize new technology trends and develop plans to minimize the risks associated with technology<br />