Webster Nov 2012 event

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Webster Nov 2012 event

  1. 1. Let Technology Be Your Guide to a Successful Job Search Strategy Free Powerpoint Templates Workforce DevelopmentProfessionals Improving Lives Workforce Development Professionals Improving Lives Page 1
  2. 2. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 2
  3. 3. #1 Job Search MethodClick Review Apply Pray Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 3
  4. 4. Eye Chart – Heat Map Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 4
  5. 5. Eye Chart - Overview Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 5
  6. 6. The Ladders have found recruiters spend an average of just six secondslooking at a resume before deciding yay or nay on candidates Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 6
  7. 7. Applicant Tracking Systems Job Requisition is Posted (Average) 100 will complete 1000 will view 200 will start the the applicationthe job posting application successfully 25 will complete 3 -5 will be the application selected for the CORRECTLY! interview Only 80% will accept the position Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 7
  8. 8. Overview• Reality of today’s job search• Mind Maps• Running the Numbers• Using social media as a job search tool – Facebook, LinkedIn, Twitter• Organizing your job search• Comments / Questions Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 8
  9. 9. Reality of Today’s Job Search• Interviewed over 160 Hiring/HR Managers – Number One Complaint • Communication Skills – Inability to articulate skills » Resume » Applicant Tracking Systems » Interviews (Telephonic | Seated) » Social Media Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 9
  10. 10. “Searching for the best talent that fits our culture” Senior Talent Acquisition Manager – St Louis Fortune 500 company Culture Skills Education Today’s Talent Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 10
  11. 11. Differences Between Today and Yesterday! Google Has Replaced the Resume A Summary is Enough Social Proof is a Must Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 11
  12. 12. Resumes and Cover Letters Are Not Read on Paper Anymore Relationships First, Resume’s Second Employers Only Care About What They Want Nouns Are the New Currency Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 12
  13. 13. Everyone Has a Personal Brand – Yes, Everyone Typing isn’t a Skill Anymore Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 13
  14. 14. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 14
  15. 15. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 15
  16. 16. Understanding Your Resume Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 16
  17. 17. Top Ten Signs Your Resume Needs Updating1. The title is …… Resume 1. Make the title your name and make sure the file name is your name as well.2. It’s only one page 1. The rule of thumb is, the longer the career, the longer the resume so go ahead and fill out what you have done and if it lands at 2 full pages that is fine (as long as it’s relevant information). Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 17
  18. 18. 3. You have included age, height, weight, and marital status4. You have a photo5. Your resume lacks social media contact details 1. To indicate how tech savvy you are, you will want to include your public LinkedIn and other professional networking details Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 18
  19. 19. 6. Objective Statement 1. You should focus on what you can do for the company, tune in to their WIIFM and entice them to get you in for an interview 2. The cover letter is an excellent place to tell the world your reasons for wanting this job.7. You’ve listed all your jobs8. Terminology 1. Focus on accomplishments Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 19
  20. 20. 9. References available (and happily supplied on request) 1. No need to write that in your resume, it’s only wasting space. Surely this is implied when you apply for a job anyway?10.Submitting the same resume to each job posting 1. Your resume is a living document that needs to be tweaked, fine tuned or calibrated for each job you apply for! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 20
  21. 21. 30 Second Resume Test1) Hold the 1st page of your Resume and fold the Header (name, address, etc.) back so it’s no Summary longer visible. Accomplishments2) Fold the employment Skills section of your resume back so it too is no longer visible. Experience3) What you have left is your 30 second resume review. Education Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 21
  22. 22. Understanding Job PostingsMost Job Posting contain three sections Company Information:  Overview of the company mission and basic information pertaining to the company goal in hiring a qualified applicant Job Description:  Overview of the position and some of the day to day job duties for the position the company is trying to fill Position Requirements:  Qualifications an individual must possess prior to applying for this position Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 22
  23. 23. What is the 1st item on a Job Posting that most individuals look at?Correct “Pay” Note: This can become an unperceived barrier Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 23
  24. 24. Read the Job Posting from beginning to end Select and highlight the top ten (10) items from theentire posting that you feel the employer is looking for ina qualified candidate. These selections from you are subjective and maynot reflect 100% of what the employer is actuallylooking for.  Then look at your resume…how many of the top ten items that you selected for this position are reflected in your resume and cover letter? Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 24
  25. 25. Resume GuideNo objective statementOnce you graduate moveeducation to last item onresumeSummary of QualificationsAccomplishmentsSkills SectionIt’s not about what you’vedone in the past it’s aboutwhat you bring to the tablefor that employer!Match your resume to thejob posting! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 25
  26. 26. Cover Letter GuideComplete name/address includingemailDateHiring Manager ~ HR/PersonnelManager ~ Internal Point of Contact~ Complete NameComplete Company AddressGreetingsName of Position and PositionNumber3 Qualifications per Job PostingsEmployment Gap Explanationmore than 6 monthsHighlighted skills tailored topositionRecap 3 qualifications and onequalification that you feel is yourstrongest not required by positionSign in Blue Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 26
  27. 27. Interviews• Do your homework first!• The interview starts when you arrive in the parking lot!• Turn cell off• Dress for Success!• Meet and greet everyone• Interview Resume• Ask Questions• Follow-up!!!!! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 27
  28. 28. Most Harmful Common Mistakes 3,000 Employers• Answering cell phone or texting: 77%• Appearing disinterested: 75%• Dressing inappropriately: 72%• Appearing arrogant: 72%• Talking negatively about current or previous employers: 67%• Chewing gum: 63% Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 28
  29. 29. Interview Concerns• Candidate brought a “how to interview” book with him to the interview.• Candidate asked, "What company is this again?”• Candidate put the interviewer on hold during a phone interview. When she came back on the line, she told the interviewer that she had a date set up for Friday.• Candidate wore a Boy Scout uniform and never told interviewers why.• Candidate talked about promptness as one of her strengths after showing up ten minutes late.• Candidate took off his shoes during the interview.• Candidate asked for a sip of the interviewers coffee.• Candidate told the interviewer she wasnt sure if the job offered was worth "starting the car for.” Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 29
  30. 30. Wordle.net1. www.wordle.net2. Copy job posting and add to “create your own” and print3. Copy resume and add to “create your own” and print4. Compare the two images to determine if you are hitting all the right keywords Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 30
  31. 31. Top 1,000 US Employers• 25% have a FaceBook business page• 75% have a LinkedIn business page or – Use LinkedIn for recruiting new talent• 25% have a Twitter account• 100% have a Social Media Manager• 100% have a Listening Manager Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 31
  32. 32. Social Media Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 32
  33. 33. Job Search Tools• Facebook 1 Billion users – Up to 25% are businesses with Fan Pages• LinkedIn #1 Recruiting Tool – St Louis Job Angels (Group)• Twitter – 1,680,000 jobs posted in the last 30 days Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 33
  34. 34. Facebook Security Settings• Make sure they are setup appropriately• Don’t rely on the default settings• Untag your photos and don’t allow others to tag you• Set a calendar reminder to once a month to make sure your settings haven’t changed --- i.e. default email address Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 34
  35. 35. Facebook Social Jobs App• Nov 2012, The Social Jobs Partnership launched Facebook app.• 1.7 million open jobs listed• 18.4 million Americans found a job using Facebook• 1 out of 5 Fortune 500 companies are already recruiting on Facebook Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 35
  36. 36. Job Search Strategy using Facebook1. Networking – With the stats fresh in mind, we can assume that most of your colleagues and business partners will be on Facebook. Furthermore, we can assume that recruiters and prospective new employers (hiring mangers, HR people) will be on Facebook. This gives you a unique opportunity to network yourself to whoever is hiring at the moment. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 36
  37. 37. Job Search Strategy using Facebook2. Status Updates – The most obvious way to use Facebook for a job hunt is to update your status with your current situation and what you are looking for. Friends, family, old colleagues, long-time-no-speak acquaintances are all there to help you. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 37
  38. 38. Job Search Strategy using Facebook3. Facebook Marketplace – Have a look through your local marketplace for job listings, you will be able to see a description and also who posted the job. You can now either apply or contact the person behind the position for more information. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 38
  39. 39. Job Search Strategy using Facebook4. Join and get active in groups – The groups on Facebook are just like LinkedIn Groups, a place to discuss and post news about a particular topic, industry or interest. You can add value to the group by joining in or starting discussions, posting links and other resources to the wall, moderating or managing sections of the group and so on. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 39
  40. 40. Job Search Strategy using Facebook5. Posting ads – It’s really simple to set up an ad campaign on Facebook. You can put a short ad together and link it to your bio. The more specific you can make it the better, you only want the right people clicking through as you pay per click. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 40
  41. 41. Job Search Strategy using Facebook• Conclusion Can Facebook really help you get a job? If you spend most of your time on Facebook anyway why not make it productive Add it to your social media job searching strategy along with LinkedIn, Twitter and any other platform you use. Another weapon in your job hunting arsenal is not going to hurt. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 41
  42. 42. Job Search Strategy using Facebook• Facebook Apps – Social Jobs Partnership – Branchout is a LinkedIn Clone for Facebook – BeKnown is for individuals who use Monster – There are several more apps that I haven’t reviewed at this time Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 42
  43. 43. LinkedIn Master LinkedIn First• 180 Million Users – US = 56 million users• Average Age 25 – 54 = 67% of users• Highest Industry Rate: – High Tech 14.3% – Finance 12.4% – Manufacturing 10.1% Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 43
  44. 44. Should My LinkedIn Profile be the Same as my Resume? Blog.jobfully.com Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 44
  45. 45. How many of you have a current LinkedIn Profile?• Looking for a job? Many companies are ONLY using LinkedIn to post employment opportunities• Not looking for a job? Many recruiters are prowling LinkedIn looking for industry talent. Don’t you want to have your door open to these offers? Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 45
  46. 46. LinkedIn Profile• If you aren’t on there, get on there• Add a photo http://blog.resumebear.com/comics/oh- no-they-didnt-linkedin-avatars-gone-wrong/• Add a headline• Get a personalize URL• Create a compelling summary Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 46
  47. 47. LinkedIn Profile• Tell a story about each job record• Accomplishments• Education• Volunteer• Get Recommended• Join Industry Groups• Participate and Update Regularly Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 47
  48. 48. Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 48
  49. 49. 1st ~ Who’s Reading It• Resume – Recruiters, Hiring Managers, contacts that connect you with a job lead, ATS• LinkedIn Profile – People who have heard about you, people who want to connect with you, recruiters searching for potential candidates Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 49
  50. 50. #2 ~ Why are they Reading it• Resume – To assess your qualifications for a specific job• LinkedIn Profile – To learn about you, including where you’ve worked, who you know, skills, education, talks you gave, etc. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 50
  51. 51. #3 ~ What do you want the Readers to get out of it?• Resume – To see clearly how you match the job requirements and find something unique about your qualifications that set you apart from all other candidates• LinkedIn Profile – To establish reasons for them to connect with you, contact you, determine next steps Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 51
  52. 52. Now you understand that ~• Your resumes are for a very targeted and controlled audience;• While you don’t necessarily know and can’t control who looks at your LinkedIn profile Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 52
  53. 53. • Both should move the readers to take action to reach outResume – Only accomplishments,experience, skills that are relevant to thatspecific jobLinkedIn profile – A place where you can tellyour “whole” story and showcase a clear andcohesive picture of your “brand” Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 53
  54. 54. LinkedIn Tips• Photo is a must! – Having a clear, professional, friendly looking picture of you (and you alone) is expected.• Professional Headline – By default LinkedIn will use your most recent job title for you professional headline. If that is not the job title you want to be known for, then edit your profile. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 54
  55. 55. LinkedIn Tips• Summary – Not an objective statement – Facts, facts, and more facts. Tell me about your accomplishments in as few words as possible, using numbers and statistics to support the truth. An example might be• Key Words – Employers and recruiters are masters of search. They know the key words they are looking for. Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 55
  56. 56. Worst LinkedIn Summary• A dynamic leader with the ability to drive change and proven track record of high accomplishments in various areas. Highly organized individual, believes in empowerment and team work, highly adaptable, strong business sense, effective communicator, result-oriented and can-do attitude. Careerealism.com Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 56
  57. 57. LinkedIn Tips• Update your status every once in awhile – Your status pings your connections in their Network activity• Don’t use the default Public Profile URL – Personalize your URL (LinkedIn.com/in/frankalaniz) vs (LinkedIn.com/pub/fralaniz23483940) Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 57
  58. 58. LinkedIn Tips• Don’t be a Ghost! – Make your profile public – Have a viable up to date presence – Stay active – Connect – Get Recommendations Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 58
  59. 59. Twitter1,680,000 jobs tweeted in the last 30 days! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 59
  60. 60. Twitter isn’t Stupid!• Build your profile – Have a plan• Follow smart people• Participate in Twitter Chats CareerSherpa.net Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 60
  61. 61. Tweet Chats • LinkedIn Chat • T-Chat • CB Chat • Monster Chat • Job Hunt Chat • HF Chat Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 61
  62. 62. Are Job Boards Dead?* Surprisingly No!* Job Board Dependence* Job Seeker Perspective* HR/Recruiting Perspective Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 62
  63. 63. How to Find a Job Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 63
  64. 64. Networking 85% Free Powerpoint TemplatesWorkforce Development Professionals Improving Lives Page 64
  65. 65. #1 Networking Mistake• Asking for a Job! – Do not ask for a job – ask for help finding a job! Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 65
  66. 66. OrganizationJob Application Job Search Log Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 66
  67. 67. Questions/Comments Frank AlanizMissouri Workforce Regional Liaison frank.alaniz@ded.mo.gov www.linkedin.com/in/frankalaniz @St8Wkr Free Powerpoint Templates Workforce Development Professionals Improving Lives Page 67

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