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Who’s Your Audience?     Presented by Shanna Kurpe
Today’s AgendaDemographicsPsychographicsBehavior
What are Demographics? Classifications of Your Audience by Physical States and Characteristics
What is Your Audience’sDemographics? Write Down the Following:    What are the Job Titles of Your Audience?        Creativ...
What are Psychographics?Classifications of YourAudience by PsychologicalStates and Characteristics
What is Your Audience’sPsychographics? Write Down the Following:   What does my Audience Value?     Experience     Profess...
What is Behavior?How my Audience Actsand the Patterns theyFollow
What is Your Audience’sBehavior? Write down the following:   Where does Your Audience Look for Someone Like You?   How Oft...
ExampleDemographics | Creative Director at an Ad AgencyPsychographics | Values Creativity, Passion, a High-EndPortfolio an...
Next SegmentDefining Your Value Proposition: What Makes You Special?
SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Wayne, Michael. Hello Mind. 9 March 2009. Web. 24 February...
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Personal Branding _ Who's Your Target Audience?

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Define your target audience and how to reach them to effectively develop your personal brand and career.

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Personal Branding _ Who's Your Target Audience?

  1. 1. Who’s Your Audience? Presented by Shanna Kurpe
  2. 2. Today’s AgendaDemographicsPsychographicsBehavior
  3. 3. What are Demographics? Classifications of Your Audience by Physical States and Characteristics
  4. 4. What is Your Audience’sDemographics? Write Down the Following: What are the Job Titles of Your Audience? Creative Director Art Director Marketing Director What Type of Business is Your Audience? B2B B2C What are the Industries of Your Audience? Agency-Side Technology Retail
  5. 5. What are Psychographics?Classifications of YourAudience by PsychologicalStates and Characteristics
  6. 6. What is Your Audience’sPsychographics? Write Down the Following: What does my Audience Value? Experience Professionalism High-End Portfolio Social Presence
  7. 7. What is Behavior?How my Audience Actsand the Patterns theyFollow
  8. 8. What is Your Audience’sBehavior? Write down the following: Where does Your Audience Look for Someone Like You? How Often do they Search? What Times of Day do they Search? How do they Make Their Decisions?
  9. 9. ExampleDemographics | Creative Director at an Ad AgencyPsychographics | Values Creativity, Passion, a High-EndPortfolio and a Strong Social Web PresenceBehavior | Attends AAF Events, Usually Hires Interns,Occasionally Searches Coroflot and Krop, Uses SocialNetworking Sites to Identify Talent
  10. 10. Next SegmentDefining Your Value Proposition: What Makes You Special?
  11. 11. SourcesCreative Consultants. I am ?. 2010. Web 25 February 2011.Wayne, Michael. Hello Mind. 9 March 2009. Web. 24 February2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. BeyondCredentials. Web. 25 February 2011.

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