What is a Mission Statement? Deﬁnition of Your Purpose What Your All About
Developing a Mission Statement Write Down the Following: What is Important to You? What are Your Core Personal Attributes? What are Your Past Successes? What are Your Future Goals?
What is a Vision?Aspirations for the FutureHopes and Dreams
Develop a Vision Statement? Write Down the Following: Where Do You See Yourself in 2, 5, 10 or 20 years? What Goals to You Want to Accomplish? What Kind of Person do You Want to Be?
What are Core Values?Attitudes and Beliefs thatDeﬁne Who You AreThe Foundation of Howand Why You Perform
Developing Your Core Values Write down the following: What do You Believe? What are Your Core Ethics? What do You Care About? What Motivates You to Act?
ExampleMission | To help businesses solve communication problemsthrough innovative design that works.Vision | To become an inspirational interactive designerwithin a major advertising agency.Values | Diligence. Creativity. Entrepreneurialism.
Next SegmentDeﬁning Your Target Market: Who’s Your Audience?
SourcesCounterPath. Our Values. 2011. Web. 25 February 2011.Creative Consultants. I am ?. 2010. Web 25 February 2011.European Federation of Allergy and Airway Diseases Patients Association.Vision. 2011. Web. 25 February 2011.Mehta, Nirav. This Space for Rent. 2008. The Buzz Bin. Web. 25 February2011.Norton Creative Solutions. Mission Statement. 2011. Web. 25 February 2011.Reardon, Jeremiah. Brand Me Please. 7 July 2010. Beyond Credentials. Web.25 February 2011.