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(Wo)man vs machine: From competition to collaboration - ESOMAR Global Qualitative 2017

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Download the paper and the deck here https://hubs.ly/H097n2m0

Given the human nature of qualitative research, is automation for us even feasible? What is the impact on the quality of our insights? How much does it really save time and money? And what is our client’s perspective on the potential trade-offs?

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