Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

(Wo)man vs machine: From competition to collaboration - ESOMAR Global Qualitative 2017


Published on

Download the paper and the deck here

Given the human nature of qualitative research, is automation for us even feasible? What is the impact on the quality of our insights? How much does it really save time and money? And what is our client’s perspective on the potential trade-offs?

  • Be the first to comment

  • Be the first to like this