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Increasingly, nutrition solutions are being developed to help treat or prevent diseases like diabetes, Alzheimer's, sarcopenia, HIV and obesity. Previously, drugs have been predominantly prescribed as the main treatment for these conditions. Nutrition solutions are therefore not yet perceived as an obvious supplement or alternative solution to treat or prevent diseases. Successfully marketing these products presents numerous challenges. In this webinar, Benoit will explain the market research considerations to take into account to successfully address the challenges of marketing consumer nutrition.
For more information about our SKIM webinars, please visit http://www.skimgroup.com/webinars.