Listen to the recording and download the deck here https://goo.gl/Kqbb9K
Only 4 years ago, online sales accounted for less than 1 cent in each dollar spent on packaged goods – the reason why the Consumer Packaged Goods (CPG) industry has been in disinterest for e-commerce. Yet, this has all changed. The CPG industry is undergoing a big transformation where more and more consumers are looking to buy groceries, personal care, and beauty products online.
In fact, McKinsey reported that e-commerce will grow by $15 billion to $50 billion by 2020 – with winning CPG companies’ online sales growing 3x faster than their competitors.
This new trend will pose difficult challenges to brand managers who are still used to the dynamics of brick and mortar stores. This also holds true to many brands that still offer roughly the same product portfolio online as offline, possibly leaving money on the table and opening up for competitors to move in and steal market share.
To help you succeed in the new digital world, this 30-minute webinar will explain how you can build strong product portfolios specifically designed to compete and win in online markets.