The consumer insight process brings together multiple stakeholders working towards one goal: making better business decisions affecting consumers. However, interactions between practitioners can hinder the process. Differing skills, individual agendas and conflicting visions of "success" can sometimes make the process rocky and less effective. This story brings together three unfiltered views of the insights world - from a client, researcher, and consultant - providing an honest look at what we should learn from each other to make the process increasingly seamless, become more well-rounded practitioners, and ultimately drive impactful decisions and strategies.
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