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Taking choice modeling to the next level | SKIM at FOCI 2013
by SKIM on May 16, 2013 Edit
At The 2013 Future of Consumer Intelligence conference, SKIM thought leaders, Eline van der Gaast and Joris Huisman, shared new methods and techniques for expanding the ability to create forward looking models accounting for rational and emotional choice behavior. These models enable marketers and product developers to make strategic and tactical decisions.
For more information about this presentation, visit http://www.skimgroup.com/skim-at-foci-2013.