Imagine you are working on a new product development concept, a new package design, or a new creative campaign. What if the best concept is one you never even considered? When there are endless design possibilities, numerous internal stakeholders, and a tight deadline, the shortest distance between two points is a straight line. That's why SKIM's new Dynamic Optimization tool goes straight to the consumer to identify the best concept out of thousands of possibilities.
Our presenters shared how this research technique can be used to optimize new product concepts but also packaging designs, brochures, ads, etc. SKIM's Dynamic Optimization marks a definite improvement over current practice, dominated by experts opinions and research that only provides validation, as opposed to true discovery and optimization.
For more information about SKIM's webinars, visit www.skimgroup.com/webinars.