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It is a given that the world is evolving to mobile research. In this deck we share our innovations in measuring choice behavior with mobile devices, and how this has helped Vodafone gain critical business insights.
This is a presentation for Market Research in the Mobile World conference (MRMW) in London, 9 and 10 October 2013, organized by Merlien. The presenters were Caspar Hautvast, Market Insights Specialist at Vodafone in The Netherlands, and Gerard Loosschilder, PhD, Chief Methodology Office and storyteller at SKIM in Rotterdam, the Netherlands.