Why would you (or we) create a manual research design for your conjoint project if research software can automatically generate one? Because this enables us to better answer your business questions.
In this webinar, Jeroen Hardon, Senior Executive Consultant at SKIM and a thought leader in the field of conjoint analysis, will dive into the use of manual research designs for conjoint studies. In a non-technical way, Jeroen will show how manual research designs give the researcher greater control. By discussing 3 pitfalls to avoid, he will illustrate how manual research designs are better capable to represent the business problem and market reality at hand, and how they allow for maximization of the information value of respondent trade-offs.
For more information about SKIM's webinars, visit http://www.skimgroup.com/webinars.