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Information and insight are fungible commodities. You are facing a deluge of data while the time available to understand and leverage it is plummeting.There is a huge pressure to deliver actionable insights fast, because decision makers need to act and have no time and very limited bandwidth for details. No one has time to read, assimilate, and act on long reports.
We have seen research timelines move from 14 weeks to 8 weeks to 1 week. And speaking of reports, we have moved from 200 page word reports to 200 slide reports to 12 slide reports. We need extremely targeted insights delivered in extremely short timelines. So the question is: how do you get faster, more actionable, insights?
We tell you how we built an ecosystem that is optimized to capture and deliver high impact insights very quickly. In this ecosystem, timeliness is an integral part of insights because they are only useful if received within a narrow range of times. In order to deliver insights that are actionable and timely, you must optimize the system, process, and delivery vehicle for the critical insights needed for decision making.
This is like a Next Gen version of Just in Time manufacturing process, only it is for information and insights.