#SKIMwebinar
Share your thoughts online:
Carlo Borghi
Research Manager
Abigail Joffre
Today’s webinar host
High potential ...
High potential
global claims:
Creation and
validation
SKIM Webinar “High potential global claims: creation and validation”
?
SKIM Webinar “High potential global claims: creation and validation”
?
SKIM Webinar “High potential global claims: creation and validation”
The all-natural shampoo with
pure coconut milk essence that
is gentle on your hair
It makes your hair healthier and
strong...
SKIM Webinar “High potential global claims: creation and validation”
SKIM Webinar “High potential global claims: creation and validation”
1
2
SKIM Webinar “High potential global claims: creation and validation”
1
2
SKIM Webinar “High potential global claims: creation and validation”
Golden rules
for developing
winning claims
SKIM Webinar “High potential global claims: creation and validation”
Promise Value
Be specific
Set yourself apart
SKIM Webinar “High potential global claims: creation and validation”
80% less dandruff in
only two weeks
Visible decrease of dandruff in
half the time compared to
regular shampoos
SKIM Webina...
Repairs & Revitalizes
fragile and broken hair
For stronger, fuller hair,
healthier hair
SKIM Webinar “High potential globa...
Experts
With a Triple action system
that is scientifically proven
to repair broken hair
Gentle for the skin -
Approved by ...
1
2
SKIM Webinar “High potential global claims: creation and validation”
1
2
SKIM Webinar “High potential global claims: creation and validation”
Collect data
Estimate model
Move towards high
potential solution
1
2
3
SKIM Webinar “High potential global claims: creatio...
SKIM Webinar “High potential global claims: creation and validation”
Strong & Shiny
SKIM Webinar “High potential global claims: creation and validation”
Technology Health Fragrance
✚
Strong & Shiny
1
2
SKIM Webinar “High potential global claims: creation and validation”
Go to www.skimgroup.com/webinars
for today’s presentation slides and more!
#SKIMwebinar
Share your thoughts online:
Carlo ...
Upcoming SlideShare
Loading in …5
×

Webinar High potential global claims: creation and validation

646 views

Published on

Managers of global brands often have to strike a balance between effective positioning in each country and a consistent global strategy. In our webinar, we used a business case to showcase a practical solution to this dilemma.

We shared how a leading personal care brand could identify the best global benefit area and the most effective way to claim it in each country. We provided examples of region-specific differences in claims preference, and shared practical tips on how to build claims that are effective in every region.

We also introduced our evolutionary approach that we recently developed at SKIM, which allows the testing of any number of claims, relieving technical boundaries of previous research methods. This new tool enables powerful exploration of new benefit areas and cross-testing of all claims between countries, making sure that no high potential benefit area is ever overlooked.

For more information about SKIM's webinars, visit http://www.skimgroup.com/webinars.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
646
On SlideShare
0
From Embeds
0
Number of Embeds
247
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Webinar High potential global claims: creation and validation

  1. 1. #SKIMwebinar Share your thoughts online: Carlo Borghi Research Manager Abigail Joffre Today’s webinar host High potential global claims: creation and validation
  2. 2. High potential global claims: Creation and validation SKIM Webinar “High potential global claims: creation and validation”
  3. 3. ? SKIM Webinar “High potential global claims: creation and validation”
  4. 4. ? SKIM Webinar “High potential global claims: creation and validation”
  5. 5. The all-natural shampoo with pure coconut milk essence that is gentle on your hair It makes your hair healthier and stronger thanks to the healthy power of coconut milk Enjoy again taking care of your hair with Coco Cream’s indulgent coconut fragrance SKIM Webinar “High potential global claims: creation and validation”
  6. 6. SKIM Webinar “High potential global claims: creation and validation”
  7. 7. SKIM Webinar “High potential global claims: creation and validation”
  8. 8. 1 2 SKIM Webinar “High potential global claims: creation and validation”
  9. 9. 1 2 SKIM Webinar “High potential global claims: creation and validation”
  10. 10. Golden rules for developing winning claims SKIM Webinar “High potential global claims: creation and validation”
  11. 11. Promise Value Be specific Set yourself apart SKIM Webinar “High potential global claims: creation and validation”
  12. 12. 80% less dandruff in only two weeks Visible decrease of dandruff in half the time compared to regular shampoos SKIM Webinar “High potential global claims: creation and validation” Implicit comparison, less concrete Concrete statement, category comparison Asia EU US
  13. 13. Repairs & Revitalizes fragile and broken hair For stronger, fuller hair, healthier hair SKIM Webinar “High potential global claims: creation and validation” Negative things that are NOT going to happen Focus on the positive aspects Asia EU LatAm US
  14. 14. Experts With a Triple action system that is scientifically proven to repair broken hair Gentle for the skin - Approved by the association of Dermatologists With proteins that strengthen your hair from root to tip SKIM Webinar “High potential global claims: creation and validation” Technology Experts Ingredients Asia EU LatAm Asia US
  15. 15. 1 2 SKIM Webinar “High potential global claims: creation and validation”
  16. 16. 1 2 SKIM Webinar “High potential global claims: creation and validation”
  17. 17. Collect data Estimate model Move towards high potential solution 1 2 3 SKIM Webinar “High potential global claims: creation and validation”
  18. 18. SKIM Webinar “High potential global claims: creation and validation” Strong & Shiny
  19. 19. SKIM Webinar “High potential global claims: creation and validation” Technology Health Fragrance ✚ Strong & Shiny
  20. 20. 1 2 SKIM Webinar “High potential global claims: creation and validation”
  21. 21. Go to www.skimgroup.com/webinars for today’s presentation slides and more! #SKIMwebinar Share your thoughts online: Carlo Borghi Research Manager c.borghi@skimgroup.com +44 208 222 7704 Abigail Joffre Marketing Manager a.joffre@skimgroup.com +31 10 282 3535 @SKIMgroup

×